JBH Blog: The content marketing blog

5 Timeless Content Marketing Wins

5 Timeless Content Marketing Wins

We love to hear the new stuff, but you can’t beat the hits.   In the wise words of former Google CEO and current Executive Chairman of Alphabet, Eric Schmidt: “The internet is the first thing that humanity has built that humanity doesn’t understand, the largest experiment in anarchy we’ve ever had.” In other words, […]

6 Bloody Great Game of Thrones Marketing Campaigns

6 Bloody Great Game of Thrones Marketing Campaigns

You know nothing, marketers. Like Star Wars meets Frozen and just as bankable – Game of Thrones is the marketing gift that keeps on giving. Fans got chills last week as winter finally arrived in the Seven Kingdoms bringing what is sure to be the most action-packed, violent and naked season yet. In spite of […]

Influencer Marketing Win: YESldn X The Wall of Comedy

Influencer Marketing Win: YESldn X The Wall of Comedy

Back in the spring we collaborated with The Wall of Comedy for youth employability specialists YESldn. As coverage starts to come in, we reflect on one of our favourite campaigns of the year so far and reveal our top tips on how to get the absolute best out of your influencers. Influencer marketing is here […]

Digital Marketing News: Snapchat Paperclip

Digital Marketing News: Snapchat Paperclip

Snapchat has taken a significant step towards becoming a more marketer-friendly platform – adding value for audiences at the same time. Launched today, the app’s new Paperclip feature allows users to link out to external websites without having to exit the app. Until now, users have been unable to add direct links to a Story […]

Snapchat Filters: Your Ads on Other People’s Faces

Snapchat Filters: Your Ads on Other People’s Faces

Following the launch of its ‘world lenses’ feature back in April, we give you a quick, up-to-date run through of Snapchat’s filter options for business and what you will need to launch your own. How do you get people to advertise your brand on their beautiful faces? There’s no need to pull an Air New […]

Wimbledon Moves Into the Future

Wimbledon Moves Into the Future

As Wimbledon reports that its mobile usership grew by more than three times in 2016, we explore what the brand is doing to help, inspire and entertain its rapidly changing audience. Wimbledon is going ever more mobile. The official app was downloaded 1.5 million times in 2016. 21 million unique devices were used to access […]

The Underground and Other Underrated Marketing Platforms

The Underground and Other Underrated Marketing Platforms

Underground and underrated. Take care when stepping onto the marketing platform If you’ve spent much time on the London Underground you’ll have noticed the ads. Ads on the trains, ads on the platforms, ads in the tunnels, ads on the escalators. Big ads, small ads, boring ads, funny ads. Ads on paper, ads on screens. […]

Supermarket Summer Content 2017

Supermarket Summer Content 2017

Six supermarket chains, six takes on sizzling summer content. We have a nose at the social feeds of the UK’s biggest supermarkets to find out which marketing teams are getting it right this year.    Marks & Spencer  Sticking with the signature style that has been working for the brand for the best part of […]

Empty-Calorie Content and Web Design

Empty-Calorie Content and Web Design

It is possible to have too much of a good thing.  While it’s no secret that we love great content, the fact remains. Whether it’s your mum telling you about her most recent date or the clickbait “articles” clogging up what used to be your favourite news site, too much information is never a good […]

Content Marketing 101: Tools for the Ultimate Editorial Calendar

Content Marketing 101: Tools for the Ultimate Editorial Calendar

Our tools for creating a nifty editorial calendar. Next week: tips.   Great content marketing requires more than just great content. Whether we like it or not,  we all learn at some point that the key to real success is strategy. In content marketing, along with things like distribution channels and influencer outreach, this should […]

Personalisation – What Next?

Personalisation – What Next?

Personalisation in 2017 requires a little more sophistication than addressing your email subscribers by name. Spoiler alert: they’re onto you. At this point users are switched on enough to know when they’re being emailed by robots – and it’s probably getting on their nerves.   With most of us owning two or more devices and […]

Disruptive Marketing: Putting Young Brands Centre Stage

Disruptive Marketing: Putting Young Brands Centre Stage

In an age where traditional forms of promotion and publicity are failing to get digital audiences excited, marketers must be prepared to take risks. Handled with care, disruptive marketing is a total winner – for startups and established brands alike.   Over the course of digital marketing history, the disruptive approach has allowed companies like […]

Middleweight Graphic & Infographic Designer Job (Digital and Print)

Middleweight Graphic & Infographic Designer Job (Digital and Print)

Northampton £22,000 – £27,000 according to experience & skillset Do you have a degree in design, a passion for all things print and digital and proven studio/agency experience under your belt? Are you looking to work in a creative setting where you can make your mark, have your opinions listened to, and learn from talented […]

Mobile Marketing: Is it a Myth?

Mobile Marketing: Is it a Myth?

Mobile marketing is everything right now; seemingly unparalleled in influence and importance. We’re now at a point where a majority of brands clearly recognise the power and potential of mobile and have developed their strategies accordingly. All things considered, asking if it is a myth might seem a bit strange.   So is mobile marketing […]

What We Learned at WordCamp 2017

What We Learned at WordCamp 2017

The burning issues we’ve been mulling over since last weekend’s WordCamp …   WordCamp was fun! Because we spend every day staring at pages of code – glazed expressions, tongues sticking out in concentration, this year we naturally gravitated towards some of the less technical sessions. These were great because they opened our eyes to […]

Hot Content Trend: Shoppable Video

Hot Content Trend: Shoppable Video

What can Ted Baker teach us about incorporating shoppable video into exciting holistic campaigns?   Whether you are a brand or a marketer, it’s no secret. The state of the industry being what it is, making an impact with your campaigns is hard. Do you try something new and disruptive, grabbing audience attention like the […]

8 Tips to Help You Ace SXSW 2017 (From Someone Who’s Never Been)

8 Tips to Help You Ace SXSW 2017 (From Someone Who’s Never Been)

Advice. People are usually more than happy to dish out generous portions of the stuff – often to those who haven’t asked for it. And here we are. This time we’re talking South by Southwest (SXSW 2017); the Texas tech and culture juggernaut. Now in its 31st year, SXSW celebrates the convergence of the interactive, […]

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