JBH Blog: The Content Marketing Blog

Working the Email Newsletter Renaissance

As email resurges in popularity, we take a look at why it works, where it went, one excellent example and what you can do to make its renaissance work for you. With publishers like NextDraft and Ann Friedman enjoying phenomenal success in the medium, we’re beginning to wonder how the email newsletter ever fell […]

#WalkersWave: The Latest Brand to Make a Hash of its Hashtag Marketing

Come on brands, we’ve been over this. We know that not all people are nice. We know that people like to make fun of you on the internet. We’ve established that whether you like it or not, people are going to use your innovative hashtags for evil. You don’t have to make it quite so […]

Empty-Calorie Content and Web Design

It is possible to have too much of a good thing. While it’s no secret that we love great content, the fact remains. Whether it’s your mum telling you about her most recent date or the clickbait “articles” clogging up what used to be your favourite news site, too much information is never a good […]

Content Marketing 101: Tools for the Ultimate Editorial Calendar

Our tools for creating nifty editorial calendar. Next week: tips. Great content marketing requires more than just great content. Whether we like it or not, we all learn at some point that the key to real success is strategy. In content marketing, along with things like distribution channels and influencer outreach, this should also […]

Personalisation – What Next?

Personalisation in 2017 requires a little more sophistication than addressing your email subscribers by name. Spoiler alert: they’re onto you. At this point users are switched on enough to know when they’re being emailed by robots – and it’s probably getting on their nerves. With most of us owning two or more devices and […]

Disruptive Marketing: Putting Young Brands Centre Stage

In an age where traditional forms of promotion and publicity are failing to get digital audiences excited, marketers must be prepared to take risks. Handled with care, disruptive marketing is a total winner – for startups and established brands alike. Over the course of digital marketing history, the disruptive approach has allowed companies like […]

Middleweight Graphic & Infographic Designer Job (Digital and Print)

Northampton £22,000 – £27,000 according to experience & skillset Do you have a degree in design, a passion for all things print and digital and proven studio/agency experience under your belt? Are you looking to work in a creative setting where you can make your mark, have your opinions listened to, and learn from talented […]

Mobile Marketing: Is it a Myth?

Mobile marketing is everything right now; seemingly unparalleled in influence and importance. We’re now at a point where a majority of brands clearly recognise the power and potential of mobile and have developed their strategies accordingly. All things considered, asking if it is a myth might seem a bit strange. So is mobile marketing […]

What We Learned at WordCamp 2017

The burning issues we’ve been mulling over since last weekend’s WordCamp … WordCamp was fun! Because we spend every day staring at pages of code – glazed expressions, tongues sticking out in concentration, this year we naturally gravitated towards some of the less technical sessions. These were great because they opened our eyes to […]

Hot Content Trend: Shoppable Video

What can Ted Baker teach us about incorporating shoppable video into exciting holistic campaigns? Whether you are a brand or a marketer, it’s no secret. The state of the industry being what it is, making an impact with your campaigns is hard. Do you try something new and disruptive, grabbing audience attention like the […]

8 Tips to Help You Ace SXSW 2017 (From Someone Who’s Never Been)

Advice. People are usually more than happy to dish out generous portions of the stuff – often to those who haven’t asked for it. And here we are. This time we’re talking South by Southwest (SXSW 2017); the Texas tech and culture juggernaut. Now in its 31st year, SXSW celebrates the convergence of the interactive, […]

Search Trends 2017

Do you want the good news or the bad news? For a couple of years now, key industry commentators have been trying to convince us that SEO is dead and, by and large, we’ve ignored them. Our faith in search isn’t entirely insane – recent research has found that: 33% of clicks from organic […]

It’s Time – Let Long Tail Keywords Back In Your Content

Long tails are making a comeback. Had you all but written off long tail keywords as a content marketing strategy? In the past, the ‘exact match’ nature of SERPs have limited the reach of long tails to a small pool of users, keeping them firmly in the sphere of transactions and targeted product pages. That […]

A Guide to Artful Influencer Marketing

There’s the right way to approach influencer marketing and then there’s the wrong way. While clever advertising and valuable content remain key, nothing says “brand you can trust” like people of influence telling others that they love your product or service. Third-party credibility is nothing new – word of mouth, press coverage and endorsements have […]

Valentine’s Online

Digital marketing has more in common with dating than you might think. You start by trying to get their attention with a pick-up line (or headline). Get it right and you’ll strike up a conversation. After that it’s all about showing you care while taking things at the right pace (don’t blurt out “I love […]

The Social Media Bowl

Year upon year, our favourite sites and apps battle it out to be crowned social media champions. Grab your chicken wings, crack open a tall, frosty one and get ready to weep like a little girl – it’s time for the Social Bowl. Winner: Facebook People spend 3x longer watching live video than they do […]

Super Bowl Ad Spending: Is it Worth it?

One of the greatest sporting events on the planet, the Super Bowl brings in 110 million viewers every year – as well as billions in consumer spending. Back in 1967, the total ad spending for Super Bowl I was around $7 million. 51 years later, total investment stands at a record-breaking $2.042 billion. The Big […]

Build Your Own Brand Community

Help your people find their people. Send a James Bay fan into a mosh pit and you’ll probably kill him (or at least give him a fat dose of PTSD). Send in a metalhead and he’ll be overcome with a warm, fuzzy sense of belonging. We all belong in different places, with different people. Consumers […]

JBH Blog: The content marketing blog