Drive relevant traffic to key product or service pages to support SEO performance goals.
Performance-first campaigns that boost visibility and trust for brands.
JBH is a performance-first digital PR agency based in Manchester. Our award-winning digital PR services are designed to boost visibility and credibility for the brands we work with.
We are trusted by national and international brands to deliver digital PR campaigns that have a measurable impact. Our campaigns are proven to drive relevant traffic and improve keyword rankings, so you’ll find it easy to see the ROI when you work with us.
We are trusted by national and international brands to deliver digital PR campaigns that have a measurable impact. Our campaigns are proven to drive relevant traffic and improve keyword rankings, so you’ll find it easy to see the ROI when you work with us.
JBH’s Performance-first approach to digital PR
We understand the importance of measuring the impact of digital PR, beyond earning a volume of links.
Our dedicated team of digital PR specialists work closely with you to target the most commercially lucrative areas of your website.
We don’t sell links, we deliver digital PR services that are guaranteed to make a difference to your business.
Blended digital PR services designed for commercial impact.
Our team of digital PR specialists will recommend some (or even all) of the following digital PR tactics, designed to get you the highest performing results.
Data-led digital PR campaigns
We scrape data, submit Freedom of Information Requests, and trawl through government datasets to harness credible data that tells a compelling and relevant story for your brand.
Proactive PR
Proactive PR puts your brand or products in front of journalists in the right place and the right time.
We use tools and data to predict when journalists will be writing about specific trends or products, and ensure you are at the top of their inbox with our proactive PR service.
Relevant links and coverage
Getting a link on a top tier national publication is something we can all celebrate, but topical relevance should take precedence in digital PR.
JBH earns links on the most relevant publications – this is where your content is most likely to be viewed by your target audience – and where sales and leads can come from too.
Reactive PR & Newsjacking Press Office
Reactive PR and Newsjacking are the fastest ways to get digital PR results. Whether you’re sharing insight into a Government policy or simply reacting to a new set of research, the JBH team knows who we need to speak to get fantastic results at lightning speed.
Links to commercial pages
Links to your website’s homepage are great, but links to your commercial service or product pages can be extremely powerful.
Links to commercial pages can be very tricky to get. It takes a lot of skill, strategy, and expertise to ensure that journalists link to the pages that matter most to your business. JBH specialises in this kind of digital PR outreach and place the highest importance on securing links to your commercial pages.
Thought leadership
Google judges websites based on expertise, experience, authority, and trust – and our thought leadership digital PR campaigns are designed to impact all four of those criteria.
We work with your in-house experts to discover what topics they are most passionate about, and design a digital PR strategy to capitalise on this.
We’ve earned relevant and authoritative links and PR coverage all over the world.
Finance
Health
Tech
Travel
Lifestyle
Entertainment
Delivering undeniable Digital PR results.
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Digital PR is the perfect partner for your SEO strategy
Digital PR provides the links you need to fuel your SEO performance. Our award-winning digital PR services drive links to the pages that need them the most – your core product and service pages, instead of relying on links to your homepage or blog.
These links are very difficult to earn, and it takes a skilled strategy to get backlinks pointing directly to your commercial pages. JBH are performance PR specialists (and we have the case studies to prove it). We work closely with brands to make sure the links we earn are driving equity to the commercial pages that matter the most.
How to Use Digital PR to improve your E.E.A.T signals
Google now places trust at the heart of the algorithm it uses to judge where to rank websites. Trust is something all online brands need to be able to prove – and digital PR can help you demonstrate Experience, Expertise, Authoritativeness, and Trust also known as E-E-A-T.
Experience: You have first-hand experience of a topic
Expertise: You have credible knowledge or skill within a topic area
Authoritativeness: You are known as a reputable authority on a topic
Trustworthiness: You are valid, accurate and transparent
Digital PR benefits: improve keyword rankings, drive traffic and boost brand growth at the same time.
The benefits of digital PR go beyond just building a quantity of links. For businesses looking to improve keyword rankings, drive traffic and create demand, investing in digital PR should be a top priority.
Close (and create) link gaps with industry competitors.
Create demand for products and services.
Improve keyword rankings to outrank the competition in the search engine results.
Create thought leaders and enhance their credibility.
Become a go-to source of information for journalists.
Digital PR puts your brand at the heart of trending stories, creating further demand for your services
A well researched digital PR campaign can create demand, but also capitalise on existing demand by putting your business at the heart of trending stories, accelerating audience awareness.
Even if that audience isn’t quite ready to purchase or convert, digital PR is great for keeping that demand and awareness heightened, indirectly leading to brand loyalty and sales further down the line.
Drive relevant traffic to key product or service pages to support SEO performance goals
Links to your blog or to the homepage are one thing, but links to your product, category, or service pages can be incredibly powerful. We have seen incredible success with as few as five relevant, powerful links pointing at a key service page.
Not only does this support SEO and commercial objectives, it cements your credibility in your area of expertise, too.
Improve keyword rankings to outrank the competition in the search engine results pages
Many of the brands we work with operate in extremely competitive verticals. The more relevant and well-targeted links we can earn for these brands help to widen the gap between your brand and the rest of the competition, leading to improved rankings and increased search engine visibility.
What results can you expect from a JBH digital PR campaign?
At JBH, we believe in transparency and honesty, which is why we’ve written a series of ebooks detailing how we’ve delivered campaigns and achieved results for brands in a wide range of competitive sectors.
In our ebooks, the digital PR team shares real-world examples of our digital PR services and the results we have achieved.
Find out how we can make your brand unmissable.
Get in touch with us today to find out how JBH can help boost your brand with our expert blend of digital PR & SEO!