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The reality of pitching to a pop culture journalist

13 / 04 / 21

WATCH AGAIN: The reality of pitching to a pop culture journalist


JBH - The Digital PR Agency

< 1 minute read

If you work in digital PR and have pitched entertainment stories, then this is the webinar for you.

JBH invited the fabulous Yomi Adegoke, pop culture journalist for The Guardian and I newspaper to share her experiences and insight as a journalist.

Yomi shares advice for PRs to help them tailor their stories and pitches to optimise them for coverage, what she is looking for and more interestingly, what she isn’t looking for.

The webinar covers:

  • How reality TV is impacting the news and social culture
  • The types of stories Yomi wants to receive
  • The subject lines that really grab her attention and why
  • The ideal pitch length
  • Pitch FAILS

About Yomi

Yomi Adegoke is an award-winning journalist writing for The Guardian and the i newspaper and the co-author of the 2018 book Slay In Your Lane.

Yomi writes about race, feminism, popular culture and how they intersect, as well as class and politics.