Prolific North teamed up with Jane and Rebecca to address these challenges in a short, hands-on webinar. Giving anyone in digital PR the opportunity to share concerns, discuss ideas and get an insight into how leading PRs, like us, are adapting their strategy.
As an agency, we have seen client success in the current climate already. It’s meant reviewing all of our campaigns – pausing some, tweaking plenty of angles (as the timing is wrong) and re-visiting some older campaigns. But via this process, we have still been able to generate positive PR coverage relevant to COVID-19.
There are still many digital PR opportunities to be had. Journalists are crying out for content right now – that includes light-hearted content, that isn’t always related to the pandemic!
Watch the whole webinar below…
Post published on Thursday April 2, 2020