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how to pitch to personal finance journalists

22 / 02 / 21

WATCH AGAIN: How to pitch to personal finance journalists


JBH - The Digital PR Agency

< 1 minute read

If you missed our webinar with personal finance journalists Tara Evans from The Sun and Adam Williams from the Telegraph you can catch up now. They share insight into how the pandemic has affected their roles, the types of pitches they want to receive and the opportunities for brands. Plus, they also provide tips to help you secure coverage.


The webinar covers:

  • How their roles have changed
  • How the pandemic and economic climate has impacted the news desk
  • What type of stories should PRs be pitching?
  • What stories get the best engagement from your readers?
  • Pitch fails
  • How to optimise stories for coverage

Tara Evans |
Digital Consumer Editor at The Sun Online. In the past Tara’s stories have been turned into Dispatches documentaries, informed BBC Watchdog and led investigations for The Guardian. Tara has a special interest in growing online and social audiences, investigative journalism and developing new formats.

Adam Williams |
Adam Williams is an award-winning financial journalist working for the Daily Telegraph and Sunday Telegraph. He predominantly covers mortgages, property, investments and banking. He has previously written for publications including the Guardian, the Mirror and Moneywise. Adam was awarded both Mortgage Journalist of the Year and Investment Journalist of the year at the prestigious Headlinemoney Awards in 2020.

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