My First Two Months As A Junior Digital PR Executive
If you told me six months ago that I would be learning a new job role from home, during a global pandemic, I would have thought you were bonkers. Less than two weeks into my journey here at JBH, Boris put the UK on lockdown and like many others it was time to adapt to the WFH lifestyle and learn the ropes at the same time.
It will be coming up to five months since I started working at JBH, so I thought I would share you into some tips and insight into starting your first job in Digital PR.
1. Don’t be scared to ask questions – ask away
If it’s your first graduate role, then everything is pretty much new to you! From the clients to jargon, you won’t be familiar with it, and your agency won’t expect you to know it all! It’s really important to not be afraid to ask questions, plus the more questions you ask the more comfortable you’ll become. I must have asked our Senior Digital PR Executive Sophie hundreds of questions, and I always apologised and thought I was incredibly annoying in the process but she always reassured me to ask away and no question is a stupid question.
Top Tip: Ask other members of your team questions (rather than just one person) and you will get a wealth of information and knowledge.
2. Absorb everything – be a sponge
There are some amazing blogs, webinars, and newsletters out there that you can read for inspiration and help you understand Digital PR. I have explored different blogs since I started at JBH, particularly Jessica Pardoe’s blog, The Weekly PR Newsletter, and our amazing JBH Jane Hunt’s webinars that include incredible guests from across the industry.
Top Tip: Check out some free courses you can complete, Google Analytics have some good ones
3. Adapt quickly – lockdown loomed
I never anticipated that after a week and a half of being in the office, we would go into another lockdown due to coronavirus, which led to us all working from home. Since graduating from university, I completely lost my confidence so the idea of being on my own devices at home after only dipping into a few training sessions dawned on me. But life is all about adapting and I’ve adapted to change my entire life! Our daily meetings have resulted in being on g-meet, to stay socialising with the team we have a fortnightly win and games session, and we have members of our team we are yet to meet, but we are like a little work family (I say little but we are expanding quick!..)
Top Tip: Drop in on other members of your team and check up on them, see how they are! I’m sure they would love to chat about their day. They might even give your work a once over and a fresh pair of eyes.
4. Networking is important
The Digital PR industry is really rewarding and everyone is lovely – get yourself a professional Twitter account and build your network on there. Yes, LinkedIn is great for networking, but Twitter is where the fun is! You can follow others and get inspiration from accounts like @DigitalPRInspo and @DigitalPREx. Share your campaigns, praise others, get involved in conversations, and brag about your links!
Top Tip: Don’t be afraid to get involved in conversations, even if you don’t know them
5. Be patient with yourself
Everyone learns differently, some people might get things quicker than others but if you don’t get it straight away then don’t be hard on yourself – hard work takes time and it does pay off eventually! Remember that you’re learning and you are fresh in PR!
Top Tip: Sometimes campaigns don’t land, but don’t stress about it – this is a massive learning curve for future campaigns and you can learn from this.
6. Think like a journalist
I’ve figured since starting at JBH that sometimes, despite being in PR, you have to think like a journalist and think what would they want to read? You might think your campaign is amazing and you want to tell the world but be concise and straight to the point especially when you’re outreaching, as you want to draw the journalist in straight away!
Top Tip: When you’re outreaching, draw the journalist in within the first two sentences.
7. Practice makes perfect
You might feel like Bart Simpson writing the same thing over and over, and it might become mundane but practice makes perfect! You will eventually nail it and do it without thinking about it when you’re confident in what you’re doing. When you start seeing your work online or journalists email you, it is so satisfying.
Top Tip: Look at previous campaigns for your client and how the tone of voice changes from each client. Some clients you need to read so much information on them to make sure you know them inside and out.