JBH has won both Gold and Silver in the Best Retail and eCommerce Campaign category at the 2026 Performance Marketing Awards, recognising our work with Spacegoods and Cosmetify.
Winning two awards in the same category is a huge moment for the team. More importantly, it shows the depth of our work across retail and eCommerce, where Digital PR has to do much more than generate coverage.
For brands in competitive commercial sectors, PR activity needs to support visibility, authority, rankings, revenue and search performance. These awards recognise two campaigns that did exactly that.
Gold winner: Spacegoods achieved a 75% traffic uplift in six months
Our work with Spacegoods won Gold for Best Retail and eCommerce Campaign, following a performance-led Digital PR strategy that helped the brand grow in one of the most competitive wellness categories in the UK.
Spacegoods entered 2025 as a challenger brand in the fast-moving functional mushroom coffee market, competing with established brands such as Dirtea and Rheal.
The challenge was clear: build authority, increase visibility and turn PR activity into measurable commercial growth.
To achieve this, JBH created a Digital PR strategy built around:
- Trend-driven reactive PR
- Product pitching
- Newsroom content
- Category-relevant placements
- High-authority coverage
- Visibility in traditional and AI-generated search results
The results showed the commercial value of this approach:
- 92 placements secured in six months
- Average domain authority of 60
- 75.7% increase in organic sessions
- 45% increase in share of voice
- Spacegoods overtook Dirtea in online brand visibility
The judges described the campaign as:
“A powerful blueprint for how challenger brands can leverage performance-led digital PR to dismantle category leadership, dominating both traditional search engines and emerging LLM discovery platforms.”
They also praised the campaign’s “outstanding gains in traffic, share of voice and link quality”, highlighting the role of modern PR in securing visibility as search continues to change.
Silver winner: Cosmetify achieved a 421% ROI with a Digital PR glow up
Our long-running work with Cosmetify also won Silver in the same category, recognising the commercial impact of the refreshed Cosmetify Beauty Index.
The brief was to take a five-year-old campaign asset and make it work harder for SEO, PR and revenue. With a £12,000 budget, the campaign needed to secure links to high-value commercial category pages across haircare, skincare, makeup, fragrance and discount products.
JBH refreshed the index with:
- New data points
- Predictive trend analysis
- Seasonal PR angles
- Expert commentary
- Stakeholder insight
- Commercial category page alignment
Using tools including Glimpse, Pinterest Trends and Google Trends, the team identified rising beauty trends and created timely, relevant stories that journalists wanted to cover.
This helped solve one of the biggest challenges in retail Digital PR: earning links directly to commercial pages rather than relying on brand-led coverage alone.
The campaign delivered:
- 125 high-quality links
- 72% of links pointing to commercial pages
- £96 cost per link
- 162% uplift in revenue
- 74% increase in traffic
- 421% ROI
The judges called it:
“A standout achievement: cracking the difficult challenge of driving high-quality links directly to commercial category pages, supporting ranking and conversion rather than just generating brand coverage.”
They also highlighted how the campaign “massively exceeded targets for traffic and revenue”, proving the role Digital PR can play in measurable business growth.
Performance Marketing Awards: Cosmetify Achieved a 421% ROI with a Digital PR Glow Up
Digital PR for retail and eCommerce brands
Retail and eCommerce PR has changed.
Brands need more than links from high-authority publications. They need activity that supports commercial pages, builds category authority, improves visibility and contributes to revenue.
That means the best retail Digital PR strategies need to sit closer to SEO, content, product, trading and customer insight.
Across both winning campaigns, there were clear shared principles:
1. Links to commercial pages were central to the digital PR strategy
Both campaigns were built around the commercial pages that mattered most to the business.
For Cosmetify, that meant driving links to high-value beauty category pages. For Spacegoods, it meant building visibility around category-level search demand and high-intent wellness queries.
For both brands, the digital PR work had to fuel the areas of the website that drive revenue.
2. Trend insight shaped the digital PR angles
Both campaigns used trend data to understand what people were searching for, talking about and buying. This gave the stories a strong editorial hook while keeping the activity closely tied to real consumer demand.
Journalists need timely stories and trend-led Digital PR delivers time and time again.
3. Authority was built through relevance
The campaigns were built around the categories the brands needed to own, which were beauty for Cosmetify, and functional wellness for Spacegoods.
Relevance is what makes the links and coverage more valuable. It helps brands build authority in the areas where they want to be more visible.
4. Performance was measured beyond link volume
The success of both campaigns was judged on commercial outcomes, such as traffic, revenue, share of voice, ROI, visibility and commercial page growth all played a role.
This is where Digital PR delivers the greatest value for retail and eCommerce brands, as it is planned and measured as a performance channel.
A very proud moment for the whole JBH team
Winning Gold and Silver in the same category is a brilliant achievement for JBH, our clients and everyone involved in the campaigns.
It reflects the strength of our retail and eCommerce work, but also the direction we believe Digital PR needs to move in.
The brands seeing the strongest results are the ones treating PR as part of their wider search and commercial strategy. They are using PR to build authority where it matters, earn links to the pages that drive growth, and increase visibility across traditional and AI-led search.
These two campaigns show what happens when Digital PR is planned with that level of commercial focus from the start.
A huge thank you to the teams at Spacegoods and Cosmetify for trusting us with such exciting campaigns, and to the JBH team for delivering work that continues to prove the commercial impact of Digital PR.