9th March | 1pm

JBH has invited Mark Johnstone, creative content expert to discuss the most common challenges and pitfalls we all face during the ideation process, whether ideating for content or digital PR campaigns.

In this 40 minute special, we’ll be discussing the ideation process, from structuring ideation sessions, to developing the right mindset to ensure ideation is positive and productive and the importance of curiosity. Mark will be sharing his experiences and what he’s learnt from his time at Distilled and as a creative consultant, as well as providing plenty of examples of effective and iconic content campaigns.