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1000 667 Kerri Rogers

[Twitter News] Chronological timelines are making a come back

Last week, in a series of Tweets, Twitter announced it’s going to make some changes to its timeline.

There have been no major changes to the timeline since 2016 – so what are these new changes and how are they going to impact content marketing?

 

Why the change?

Back in 2016 Twitter changed from having a reverse chronological timeline to using a new algorithm which was meant to show you the ‘most relevant’ tweets from users you followed.

This new algorithm saw mixed reactions from personal Twitter users and brand.

Many people found they were missing out on important tweets they wanted to see or not see them until days later.

Brands and media publications saw a decline in engagement and found many of their followers were no longer seeing their tweets in their timelines.

For these reasons a lot of Twitter users have been requesting that Twitter change their timeline back to reverse chronological and it seems they have finally listened – well, sort of.

 

 

How do I change my Twitter timeline to reverse chronological?

From the Tweets, Twitter sent out we can ascertain that the new feature will be rolled out in the next couple of week.

In the meantime to get an idea of how the feature will feel you can go to Settings and privacy > Content preferences and un-check the box the says ‘Show the best content first’.

Previously when you un-checked this option, an “In case you missed it” section would appear on your timeline as well as recommended tweets from people you didn’t follow.

This setting will eventually be replaced with a new easier-to-access switch that will allow you to toggle between 2 timelines. 1 will be of the most relevant tweets from accounts you follow, and the other will be a reverse chronological timeline of the latest Tweets.

 

What does this mean for content marketing?

User experience

In the digital world, user experience is one of the most important parts of creating content or a platform to view content on. If it’s flawed, you might see your user base decline – so by giving users what they want, Twitter is helping to ensure they keep returning to the platform.

This is good news for marketers – although Twitter hasn’t seen a drop in users since its inception by taking this step to give users the option of a chronological timeline they are providing better user experience, hopefully keeping users around for a long time.

 

Twitter user giving opinion on chronological timeline

 

Missing updates

Users will now be able to organise their timelines in a way that works for them. The algorithm-driven feed was often causing tweets to appear in a disjointed order.

The disjointed timeline could mean users were missing your tweets or for time-sensitive content (events, sales, breaking news) only seeing them once they were no longer relevant.

Viral content

Although Twitters algorithmic timeline is a nuisance for some, it does have its benefits. Viral content is a key example of this.

Tweets go viral faster since its algorithm was introduced because it is able to boost viral tweets through the platform faster and with a greater reach while also keeping older tweets relevant and bringing them up in new ways on different users timelines.

Both types of timelines have their benefits, while we all love a good viral video, liking a tweet and finding out its a day old or getting breaking news 12 hrs after its publish can be incredibly annoying.

Having both timelines available for users and allowing them to switch between the two is going to provide a better user experience and a welcome change for most of us.

Are you a digital PR Pro that’s have trouble with your outreach to journalists? Check out these 4 Simple Ways to Find PR Opportunities Using Twitter

981 529 Lauren Harrison

We’re on a Roll! JBH Scoops Best Social @ CIM Awards

Well, what can we say? Last Thursday, the Chartered Institute of Marketing (CIM) held its annual Marketing Excellence Awards ceremony at London’s Grosvenor House.

We’re delighted to announce that we brought home Best Use of Social Media. Who did we beat? Only Facebook – no biggie.

The CIM awards ceremony, hosted by Katherine Ryan, saw marketers from all over the world come together to celebrate their achievements and the moments that helped shape conversation in the industry over the past year.


The winning campaign

CIM Marketing Excellence Award… Never a doubt. #teamjbh

A post shared by JBH – The Content Agency (@jbhinfluence) on

Our campaign with The Wall of Comedy boys beat off strong competition including De Montfort University, the National Gallery, Boost Energy Drinks, Filippo Berio and even Zuckerberg himself. To say we’re feeling excited is an understatement.

Not all campaigns have big, glossy budgets. We’re proud to work with some huge global brands but we are equally proud to work closely with niche organisations to make their brands and campaigns stand out creatively.

Umbrella brand Reed in Partnership gave us total creative freedom to develop the campaign and select the most effective channels. Opportunities like this don’t come along often in our industry and we were excited to be offered a blank canvas and work with an inspiring nonprofit brand we were confident people would be interested in.


Why we believe it’s a winner

Our target audience of young BAME Londoners are difficult to reach and harder to engage. We had to attract their attention in a way that was relevant, authentic and inspirational.

Research told us that social video (specifically Facebook) would be the most effective way of reaching the target demographic:

  • Social is the most popular source of video content among people aged 13-24
  • 91% are watching social video for an average of 5.9 hours per week

We believe that influencer marketing only works in the hands of the right influencer; not just someone that the target demographic recognises, but someone they identify with and trust. We knew that getting the right influencer on board would bring a level of reach and credibility to the campaign that we couldn’t achieve on our own.

We had seen content from The Wall of Comedy on social media. They had everything we didn’t: a network of social platforms that reach 35,802,000 people, a Facebook audience where 46% of their audience is 18-24 (the target audience) and a proven track record in creating funny content. Most importantly, they had credibility and trust with our target audience. In their own words:

“We don’t just know our target audience – we are them and they are us.” – Joivan Wade, CEO The Wall of Comedy

We thought it was going to be difficult to persuade a government-backed initiative to work with such an edgy influencer but the client could see the value of working them immediately. The team trusted us with our edgy idea and it paid off big time.


Oh what a night!

Why not. #teamjbh

A post shared by JBH – The Content Agency (@jbhinfluence) on

So well done to us! Another awards ceremony, another well-deserved hangover. We had a fabulous night with Reed in Partnership, eating, dancing and partaking in the occasional orange juice. Victories like this really spur us on. We’re committed to the cause and can’t wait to see how our campaigns will shape up over the next year.

Well done to all of the night’s winners – there were some truly incredible work on display and we feel honoured to be counted among the established agencies and brands represented in the Grosvenor last Thursday.

Lastly well done to our team for all their hard work. Though we be but small – we are mighty. #TeamJBH 🙂

Looking for some award-winning content for your brand? Get in touch with our content marketing team and let’s get cracking – next year’s awards season is only 12 months away!

1000 523 JBH

8 Tips to Help You Ace SXSW 2017 (From Someone Who’s Never Been)

Advice. People are usually more than happy to dish out generous portions of the stuff – often to those who haven’t asked for it. And here we are.

This time we’re talking South by Southwest (SXSW 2017); the Texas tech and culture juggernaut. Now in its 31st year, SXSW celebrates the convergence of the interactive, film and music industries among others.

While I may not have the benefit of actual SXSW experience behind me, I am armed with Google, more fraying, greying festival wristbands than you can shake an artisan burger at and some basic knowledge of human behaviour. And that will have to do!

So for those of you lucky enough to be hitting the Lone Star state this March, here are our eight top tips for making the most of your SXSW 2017 experience. If you ignore them, we’ll completely understand.

Put. The Smartphone. Down.

The logistics of navigating an event of this size without your phone makes this one difficult. While you may be itching to share your photos, check-ins and hashtags, be aware that experiencing any event entirely through the lens of your smartphone limits what you’ll get out of it – in this case fun, thought leadership and the free exchange of ideas. Plus, as noted by one great poster I saw at an event last summer, it makes you look like a boring b****rd.

Don’t Be Afraid

There are some big, scary, inevitable issues at the forefront of this year’s discussion. From fake news and online harassment to the diminished privacy associated with biometrics, there are a range of fascinating keynotes scheduled to give us a fresh perspective on the most frightening bogeymen of the digital age.

“Are Biometrics the New Face of Surveillance?” (10 March, 5pm, Hilton Austin)

“Life After Gawker” (12 March, 11am, Austin Convention Center)

“A Post-Truth World? No, We Can Fight Fake News” (13 March, 11am, Hyatt Regency Austin)

Get Political

If you don’t, you’ll be the only one there. Last year saw the Obamas take centre stage, hosting talks on digital privacy and national security and the education of young women respectively. This year, as you can imagine, there are a few new political issues to discuss …

Queue For Weird Stuff

If there’s one thing festivals teach us, it’s that people will stand in line for just about anything. 2016 saw people queuing up for hours in the blistering Austin sun to grab a selfie with Grumpy Cat. It’s a festival – wipe that sour puss off your face and get involved.

Marvel at the Brands That Get it Right …

… but don’t let them steal the show. Described by The Verge as, “a Disneyland of brand activations,” some brands really go to town at the event (2016 saw Amazon Prime’s Mr Robot host its own ferris wheel). Enjoy their work, but don’t let clever advertising distract you from the real discussion.

Think Inclusive

One of the best things about SXSW is its inclusiveness – in many ways, the conference can be viewed as a long-running discussion about how to make technology work for everyone. To get the most out of your time there, attend the events that address this notion explicitly.

“Vint Cerf: An Internet For and By the People” (12 March, 11am, JW Marriott)

“Virtual Life’s a Drag: Queering in VR” (13 March, 3.30pm, Hilton Austin)

Hit the Movies

The #OscarsMixUp has given us a strange start to what looks set to be an otherwise excellent year in film. The SXSW film festival runs an extensive program of features, shorts and documentaries and allows visitors to explore the relationships between film, creativity and technology in more detail than anywhere else on earth.

Unleash Your Inner Nerd

Especially if he or she isn’t hidden too far below the surface. With an extensive gaming calendar and the much-hyped Game of Thrones panel, SXSW is nerd heaven. Hit the gaming expo, the gaming awards and the mobile gaming dome to get your fix of vintage and iconic games and an exciting glimpse of things to come.

Dance to the Music, Listen to the Musicians

This year’s music festival features a selection of gigs, raves, day and night parties to satisfy most musical tastes, but what sets SXSW apart is the opportunity to hear celebrated influencers in music deliver keynote speeches about the issues that matter to them and the moments that have helped shape their careers.

Nile Rodgers keynote on his career and position as one of the most sampled musicians of all time (15 March, 11am , Austin Convention Center)

Mick Fleetwood’s keynote on his career (15 March, 5pm, Austin Convention Center)

Kesha’s discussion on how women can reclaim the internet (14 March, 3.30pm Austin Convention Center)

This list only really scratches the surface of what’s on offer at SXSW 2017. If you’re into food (and who isn’t?), you can explore the extensive food and culture program on offer. If you like to  laugh, you can sit in the audience of the very best established and up and coming comedians. In essence, it’s all the world’s best culture festivals rolled up into one electrifying package. If you haven’t managed to get tickets in 2017, we’ll see you next year!

860 450 Lauren Harrison

Goodbye, Vine!

 

The last days of the six-second video sharing app.

 

Today marks the end of Vine as we know it. Last October, parent company Twitter announced the decision to strip back our favourite six-second video sharing app to a similar version called Vine Camera – a move that comes into effect today. While Vine Camera will still allow users to capture short videos, the videos will only be available to save to camera roll or upload via Twitter.

Vine users are being encouraged to download their currently archived Vines while they still can – an offer which expires today (January 17th).

 

The end of a really short era

Twitter’s reasons for killing Vine off are unclear – it was only launched in 2013. As speculated by Paste, the decision was likely the result of overpowering competition from Instagram, Snapchat and YouTube, combined with a lack of interest from advertisers (six seconds isn’t a lot of time to push a product).

The JBH team, for one, are sad! We liked Vine and used it for quite a few client campaigns. Here’s Andy demonstrating why it’s important to move on once you’ve outgrown your position at work.

 

Screen Shot 2017-01-17 at 16.04.58

 

Since its launch not four years ago, the app has served as the perfect platform for all things funny.

Content is everywhere and attention spans are increasingly short – particularly among the teen audiences that loved Vine so much. Time described Vine as a lighthearted, DIY antidote to ‘the photogenic world of Instagram and the news focus of its parent company Twitter.’

From faux ‘500 server error’ messages to Drake as a tennis star, a million young comedians have been born in six seconds since it first came into our lives.

We’d show you some of our favourites, but after today, you won’t be able to see them. It would just be mean. If you listen carefully, you can hear a neverending loop of teenagers crying.

860 450 JBH

The Big Fat Digital Marketing Round Up 2016

2016 is finally out the door – you can practically hear the collective sigh of relief.

From political pandemonium to Prince, there’s no denying it has been an eventful 12 months. It hasn’t been all bad. For those of us who care, digital marketing, as always, has experienced significant progress – including several key trends which could influence the way marketers promote and publicise their brands forever.

So, what were the digital and content marketing trends that mattered most in 2016? Hold tight for our big fat digital marketing round-up 2016.

 

The Fake News Problem

While satire has been the driving force behind social media for some time – there’s nothing amusing about the brand of fake news which dominated our newsfeeds this year.

Already under pressure following accusations that members of staff were overruling its news feed algorithm and suppressing content from right-wing media outlets, Facebook faced more harsh criticism in the run up to the US election. Many felt that the social media had failed to deal with fake news stories effectively, with the social site’s most furious critics claiming that this had a direct impact on the election result.

Google also struggled to cope with an increasing number of hoax stories, with one incorrect article about Trump’s popular vote win gaining a massive amount of attention and traction.

As both Facebook and Google try their best to get rid of fake news articles, the fact remains that social media has evolved into a platform where the nature of the content consumed by the user is increasingly dictated by his or her world view. When people are faced with the kind of thing they want to see, presented in a certain way (some fake news even appears as if on the websites of a real newspaper), the appearance and credibility of certain fake news sites becomes quite convincing.

 

Life shared live.

With people spending 3x longer watching live videos compared to pre-recorded, it clear to see how influential and effective this medium can be.

While some brands might feel as though they are relinquishing a fair amount of creative control with live video in terms of editing and post-production – this is exactly why it has become so popular. Live video enables anyone to record and share content, allowing for more open and inclusive online experiences.

Audiences love the full-frontal nature of live video because there is nowhere for tricks or gimmicks to hide. One of many great examples on this HubSpot blog post is Tough Mudder, which uses video to really show people what they are signing up for.

As usual, Facebook is leading the way with live video and has even launched a nationwide TV advertising campaign for it. But along with the ever-present YouTube, options like Twitter’s streaming app Periscope and Snapchat’s Live Stories feature could also come in handy for the-camera-loves-me types.

Customer Service Bots

More and more consumers are using social media to contact brands with customer service queries. To deal with this swell, both Facebook and Twitter have introduced automation technologies for rapid and relevant responses.

Chatbots on Facebook allow any business to deliver customer support, e-commerce guidance, and even interactive experiences. Thanks to AI and natural language alongside human help, Mark Zuckerberg said that users are able to chat to Messenger bots just like their real friends.

In response, Twitter unveiled Welcome Messages and Quick Replies to help brands improve their responsiveness. After all, a Twitter study found this could result in higher revenue, greater customer satisfaction, and positive word of mouth.

The prevailing piece of advice for brands adopting customer service chatbots is to strike the right balance between automation and the human touch.

 

Snapchat-alikes

Often-overlooked as a social media platfor, in spite of its reputation for innovation – Snapchat has had to face an army of clones this year, as leading sites Instagram and Facebook have moved in on some of its most fantastic features.

Instagram ‘Stories’ first appeared in August. While CEO Kevin Systrom acknowledged that the credit for its newest feature had to go to Snapchat, Instagram then unveiled an event-themed video section too, another all too familiar feature.

Parent company Facebook has also been accused of replicating Snapchat 15 times for features such as photo filters, masks, and stickers. It has got rid of Snapchat-inspired standalone apps including Poke and Slingshot though, preferring to integrate these additions into its flagship offering.

Despite benefitting from such obvious inspiration, Facebook has even gone on the offensive against Snapchat, warning Page admins that it will delete ‘snapcode’ profile images if not removed by 20th December.

That’s all folks! Have a merry and bright Christmas and we’ll see you in 2017.

1024 536 Lauren Harrison

When Content Gets Ugly: How to Spot Fake News

Because, in the words of Mark Zuckerberg, the truth is “complicated.”

Fake news is far more likely to go viral than real news. Observe. Which of these headlines do you think got the most shares?

“An FBI agent suspected in Clinton’s email leaks found dead in an apparent murder-suicide.” The Denver Guardian

OR

“No criminality in Clinton emails” – BBC

As you probably guessed, the first one way outperformed the second on social media. Scary, damning and with all the sensationalism of a Hollywood thriller, this headline has it all. The main problem is that not only is it not true, “The Denver Guardian” does not exist as a newspaper.

Normally the fallout from this kind of hoax would die down in a couple of days, but when you take into consideration that 62 percent of US adults get their news from social media, compared to the two-in-ten that still rely on print newspapers, it becomes a different story.

We’ll never know for sure just what impact unsubstantiated news stories had on the final result. Did fake news help Trump to an all-too-real victory?

As you might expect, this has got a lot of politicians and journalists quite riled up – arguing that social media has become an unexpected threat to the political establishment.

While there are numerous investigations into counterfeit content creators and initiatives to rid social media of hoaxers, there is only one question that matters – how do you spot a fake news story?

Where are we getting our news from?

It’s easy to cast judgement on the US, but we’re actually no better on this side of the pond. Reuters Institute for the Study of Journalism found that social media has even overtaken television as young people’s main source of news in the UK, undermining traditional business models.

Facebook ranked as the top social network for news. However, this is somewhat worrying for those interested in impartiality, as Gizmodo recently discovered that Facebook workers routinely suppressed news stories of interest to conservative readers from the social network’s ‘trending’ news section.

Some would argue that fake news is nothing new, but in this instance, social media has become a game changer.

This could be one of the reasons why fake news has become more common, with online users only choosing to see what they want to see, a cornerstone of social media. But once more, this is a reason to question the legitimacy of sites like Facebook and Twitter for news. So, how has it come to this?

Who do we trust for news?

 Perhaps the most startling statistic about trust in the media comes from Gallup and its annual poll, which shows trust in the mass media “to report the news fully, accurately, and fairly”, has dropped to its lowest level in history.

In fact, just 32 per cent of Americans say they have a great deal or fair amount of such confidence, which is much lower than the post-Watergate 72 per cent rating in 1972.

In the UK, a mere 25 per cent of the UK public trust journalists to tell the truth according to Ipsos Mori results. Wider research across Europe reveals only 22 per cent of Brits trust the press, which is the lowest rating on the continent.

Commentators believe a lot comes down to the term ’post-truth,’ which was declared international word of the year by Oxford Dictionaries and is defined as a situation ‘in which objective facts are less influential than appeals to emotion.’

This could be another indication that social media users are only reading news articles that support their worldview. But that doesn’t mean to say you can simply accept every agreeable story on Facebook or Twitter, as there is every chance it won’t be genuine.

How do you identify a genuine news story?

 Until social media manages to find a way to filter out fake news stories, it is up to individual users to make the distinction for themselves. Here’s how:

Read more than the headline – Several social media users will not read past the headline or opening paragraph before sharing, when the rest of the article contains false or irrelevant information.

Verify the source – While satirical sites will openly admit to spoof stories, other sites unashamedly attempt to mimic major news outlets. So, always Google your source to verify its identity and be aware of unprofessional pages plastered with ads.

Check the time and date – Yesterday’s news used to be tomorrow’s fish and chip paper, but stories published online don’t disappear. This means certain articles or events resurface and can trick unsuspecting users.

See who wrote the story – A simple search of the author’s name should reveal their previous stories and whether they are a legitimate journalist or not.

Look at links and sources – If a news story doesn’t feature many links, then its probably not very trustworthy. Sources that are mentioned should also be investigated and verified.

Query questionable content – Fake news creators have no problem with inventing false quotes and attributing them to celebrities or public figures. The same goes for editing and photoshopping images. This means you must query any questionable content.

Beware of bias – There is nothing wrong with sharing a story that supports your opinion and ideology. But stories that are heavily biased one way or another could well be fake.

Search for similar stories – Perhaps the best way of identifying a truthful story is to search the web for similar content. If major news outlets are also reporting the same thing, you know it’s genuine.

860 450 Lauren Harrison

The Social Campaigns That Defined the US Election

The fallout and furore surrounding Donald Trump’s victory in the US presidential election shows no signs of slowing down and will undoubtedly dominate news headlines for many weeks to come.

While the American population rejoice-slash-despair and political commentators continue to analyse the situation to death, we’ve been looking at the key social campaigns and movements that defined the race to the White House – at least online.

election1

“Delete your account”

Before Clinton and Trump went head to head, they first had to be chosen as nominee for their respective parties.

While several high-profile Republicans weren’t exactly happy with Trump, Clinton received a formal endorsement from the man that mattered most – President Obama.

In his typical Trumpy fashion, Trump responded on Twitter, calling Clinton “crooked.”

Seemingly riding the crest of a wave after being given the backing of one of the most admired presidents in recent history, Clinton replied with style and swagger, simply tweeting “Delete your account.”

These three words are commonplace on Twitter, used as a pithy retort to hate and trolls. Clinton’s attitude and awareness struck a chord with the entire Internet and several reaction gifs followed.

By the end of the June 2016, it became the most retweeted tweet of all time and surpassed some 1,000,000 interactions.

election2

‘The_Donald’ Reddit sub-forum

Reddit has a reputation for being somewhat unhinged, where anything goes within its many sub-forums. One of which, entitled ‘The_Donald’, has remained a hive of activity throughout the US election and is consistently ranked in the top three most active sub-forums on the entire site.

Inspired by Trump’s heedless attitude, an army of users shared links, photos and videos in support of their favoured candidate. This relentless campaigning meant Reddit’s homepage featured endless pro-Trump material, eventually forcing the site to change its algorithm.

Because the Trump campaign didn’t have a large online operation, it relied heavily on social media. Even Trump admitted that Facebook and Twitter won him the election, with his digital director Brad Parscale saying the bulk of the campaign’s $250 million came from online fundraising.

To say thanks to Reddit and keep campaigners motivated, Trump participated in an Ask Me Anything campaign, which broke the site-wide record for most awards of “Reddit Gold” at 113, beating the previous record of 95.

election3

#WomenWhoVoteTrump

On the face of it, you’d be forgiven for assuming that women would have voted heavily in favour of Clinton. Along with the fact that she had the potential to be the first female president of the United States, Trump courted huge controversy for lewd comments about using his fame for sexual advances in a secret 2005 recording.

Women who supported Trump were encouraged to take to social media with the hashtag #WomenWhoVoteTrump by Jennifer Arangio, national director for the group National Women for Trump.

“The time is now to show your support for Donald J. Trump! Help us spread the word that millions of women are supporting Trump,” Arangio wrote.

It has actually been suggested that the 53 per cent of white women who voted Trump pushed him over the Electoral College line. There is therefore a strong chance that this particular hashtag helped ‘shy’ voters feel better about their decision.

election4

Clinton’s digital hotline

The fact that only 58 per cent of the US population took part on Election Day reveals how difficult voting in America can be. A number of polling places reported extremely long lines and there were numerous instances of voting machines on the blink.

To try and weather the storm, the Clinton campaign launched a ‘digital hotline’ where voters could ask questions on Twitter, Facebook and via text. A glance at social media shows that it was a clever initiative (if not quite clever enough as many people took to the digital world to complain about long lines and ballot issues.

While we can’t say for certain whether Clinton’s digital hotline actually helped supporters cast their vote, the 50 staffers and volunteers that answered questions might not have been enough for the 130 million Americans that still went to the polls.

election5

‘Fake News’

Perhaps the biggest social story that has come to light since the US election is the influential role of ’fake news’ articles, which took advantage of user reliance on sites like Facebook and Twitter for information about world events.

Hundreds of invented articles and hoax stories came to light in the run-up to polling day, including Pope Francis endorsing Trump, claims Bill Clinton had a secret son, and speculation that Hillary was dying.

Fake news outperformed real news on Facebook in the final months of the US election, with some suggesting that this swung the result in Trump’s favour. Obama had previously told his advisory team that Trump understood a “new ecosystem, in which facts and truth don’t matter’, but it was all too late for his protégé Clinton.

Both Facebook and Google have promised to rid their sites of fake news articles, but the open and extensive nature of the Internet means that charlatan content creators won’t need to look far for other opportunities.

election6

#GrabYourWallet

Most Americans that are unhappy with the election result will be nervously wondering what Trump might actually do when he is in charge. But for those that don’t want to wait and see, a new movement is gaining traction, which could hit Trump where it hurts the most.

#GrabYourWallet is encouraging people to boycott Trump-affiliated brands and retailers – a count of almost 50 companies. Along with targeting shops that stock products sold by the family business, it is also shunning companies headed by Trump supporters, such as Yuengling Brewery.

“College-educated women in particular are well aware of the epic consumer power they wield, and they’re flexing that power,” said Shannon Coulter, marketing specialist and one of the movement’s founders.

So far, it has convinced Shoes.com to remove Ivanka Trump’s shoes from its website. Next up on #GrabYourWallet’s hit list are Nordstrom, Amazon, and Macy’s among others.

 

So there you have it. All of this happened with social campaigns online and for better or worse the unbelievable happened. Only time will tell what America will look like with Trump at the helm.