Campaign

Foodie Road Trips

Campaign goal

10 guaranteed links

Campaign results

23 links

Results

0

Links achieved

0

Average Domain Authority

0

Organic traffic increase

OBJECTIVE

Develop an irresistible digital PR campaign with accompanying onsite asset to encourage top tier publications to feature Gousto with a followed inbound link.

STRATEGY

Increase search engine visibility for Gousto within the recipe box category, through the acquisition of relevant and high-quality inbound links.

PROPOSITION

Gousto care about good food and the people who eat it, but sometimes life gets in the way. Gousto takes the hurdles out of home cooking leaving more time for what really matters.

TARGET AUDIENCE PROFILE

Health-conscious 25–55-year-olds with young families or professional couples.

THE SOLUTION

With more than 15,000 searches for ‘Road Trips’ each month, this was a topic worth exploring. Our campaign came alive when keyword research led us to topics such as ‘Food Road Trips’ and ‘Junk Food Road Trips’ which were the perfect fit for Gousto.

We developed a concept encompassing several different ‘styles’ of food-themed road trips, including a Sea-foodie Road Trip along the coast of Vietnam and A Belt Bustin’ Texan BBQ Adventure to name just two. Our food-themed road trips came complete with real traveller imagery and embeddable Google Maps of the journey to give writers a real taste for the foodie adventures.

CAMPAIGN HIGHLIGHTS

Multiple travel and lifestyle publications picked up the Foodie Road Trips campaign, with one outlet featuring all 8 of Gousto’s road trips!