Money.co.uk: Digital PR & Link Building
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On-page improvements, technical insights and emerging trend research boosts brand awareness and rankings by 98% for a global discount platform.
Wethrift Ecommerce Digital PR Case Study
Avg. Increase Traffic to Target inner-page
Increase 1st page keyword rankings
Combining technical insights with trending stories, JBH achieved premium results for discount code brand Wethrift through digital PR activity.
After an initial period of growth, the brand’s traffic and rankings had seen a plateau. Under our Performance Boost digital PR package, we developed a digital PR strategy to increase rankings and traffic to key commercial pages and drive stakeholder mentions to boost brand awareness.
With so many sites in varying niches, it was important to ensure that all areas of the site got an equal amount of inbound link equity from the most relevant publications. Here you’ll see that beauty, parenting and entertainment were the categories we aimed to focus on.
Offering the latest discount codes across thousands of the world’s biggest brands, Wethrift helps over 3 million shoppers save money each month.
Wethrift approached JBH in 2020 to help drive traffic to the right parts of the website and to increase awareness of the brand in key territories, in the UK and internationally.
The discount code market is huge and only growing in popularity with financial pressures on households. While the opportunity is large, it’s also incredibly competitive with well established competitors with household brands.
Our challenge was to generate a wide variety of digital PR content that reached out to the type of consumer that Wethrift supports.
With such a vast offering, the right places to drive links to boost commercial impact wasn’t immediately clear. We began the research phase of our Performance Boost package to identify the pages with the biggest opportunity.
We then assessed the content on these pages, to judge whether it was helpful for users and suggested recommendations.
Once we had the key verticals and pages we implemented a blend of digital PR activity, which included: