The Brand
SlotsUp is an international iGaming website providing access to over 5,000 online slot games – it’s essentially like accessing Vegas from the comfort of your home! SlotsUp required help building links to their website.
The Brief
Our challenge was to create a campaign that would earn authoritative links on relevant sites at scale, which is always a tougher brief when you’re working with a gaming brand.
Not only do you have to create a compelling campaign, you always have to convince journalists to link to the website and trust the data and content.
The Solution
OnlyFans has been such a hot topic in the media and especially on entertainment sites, we saw an opportunity to create a campaign that determined which celebrities could earn millions from their saucy pics and videos.
In order to make the campaign as juicy as possible, we included some of the most popular celebrities and influencers on social media, then ranked how much each could make on the site based on the size of their Instagram following, average monthly subscription prices and how much they could make on the site (using the OnlyFans calculator).
The results were then pitched to entertainment and lifestyle journalists across the world and even we couldn’t have predicted how well the campaign would do.
Within a few days, we hit our KPI – but we weren’t done yet. We continued to pitch different angles and the links and coverage flooded in, securing links on sites like OK, Grazia, Heatworld, and NME to name a few.
Not only that, the campaign was featured on American entertainment channel E! News.
