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myheritage digital pr case study background

Digital PR

MyHeritage: Digital PR Case Study

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Historical census data reveals the baby names we've fallen in (and out) of love with, driving tons of tier one PR coverage & links from across the globe

Campagin


Baby Name Boom or Bust

Campagin Goal


10 links

Market


UK & US

Results

110

Links achieved

110

Pieces of coverage

1000 %

Above link score KPI

62

Average DA

Background

MyHeritage is one of the world’s leading genealogy brands but required support in generating PR coverage and building links to their website from authoritative publications in the UK and around the world.

Objective

Our solution was to combine data from MyHeritage with official government census data to determine which baby names have stood the test of time (and also the ones that haven’t).

Such is the nature of trends, we saw some names pop in and out of popularity, such as Olivia and Bertie. The media love a celebrity angle, so we also looked at the impact celebrities like Tom Cruise and Paul McCartney had on the popularity of baby names over the years too.

To ensure the campaign had plenty of angles and comparisons, we also included global stories to allow us to diversify the media targets we were approaching.

The Solution

Our solution was to combine data from MyHeritage with official government census data to determine which baby names have stood the test of time (and also the ones that haven’t).

Such is the nature of trends, we saw some names pop in and out of popularity, such as Olivia and Bertie. The media love a celebrity angle, so we also looked at the impact celebrities like Tom Cruise and Paul McCartney had on the popularity of baby names over the years too.

To ensure the campaign had plenty of angles and comparisons, we also included global stories to allow us to diversify the media targets we were approaching.

historical baby name statistics

historical baby names popularity graph

The Results

We thought this campaign might be popular, but it really has exceeded our wildest expectations. On the first day, we achieved coverage on Metro and since then have built links on most of the UK nationals including the Daily Mail, Mirror, MSN, Stylist, Yahoo, Daily Star and counting.

To date, we’re well over KPI at 110+ pieces of coverage and links, with more angles to pitch, so watch this space!

No risk, no fuss, just relevant coverage and links

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