Select Car Leasing Digital PR Case Study
40% increase in page one rankings for automotive brand through digital PR
597 first-page rankings increased in just 6 months for an e-commerce brand using a highly targeted approach to digital PR.
Workwear Express Digital PR Case Study
Above Link KPI
First page rankings
JBH worked with leading UK workwear clothing & PPE provider Workwear Express in order to increase the number of relevant and impactful dofollow links and unique referring domains linking to the site through digital PR activity.
Due to the competitive nature of the niche industry in which Workwear Express operates, the PR strategy for the client also focused on increasing rankings for keywords and increasing search interest in the brand.
With minimal blog content on site, and the topic of workwear limiting the team’s ability to identify and outreach brand and product focused content, ideation and reactive opportunities had to incorporate creative and ‘outside of the box’ hooks and angles that would be of interest to the target audiences and publications the client wanted to generate coverage and links within.
As part of the adaptable brief delivered to the JBH digital PR team, the campaign executed for Workwear Express aimed to build a range of UK links to identified key category pages from relevant industry, b2b, and consumer sites using a blend of reactive, proactive, thought-led features and newsjacking tactics.
The team decided to take a three pronged approach, focusing balanced efforts on proactive outreach planned ahead of time to boost visibility and reputation to coincide with national awareness days, sporting events and culturally significant dates.
We also utilised our ability to execute timely reactive and newsjacking efforts that aimed to piggyback on relevant news stories and trending topics dominating the media landscape, hooking onto extreme weather warnings, law changes and viral stories emerging on TikTok and other social platforms.
Finally, we focused attention on the longer lead impact of feature pitching exclusive thought leadership comments and articles to leading industry press likely to be consumed by potential and future customers and stakeholders of Workwear Express.