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Creative digital PR campaigns drive global links and TV coverage on the BBC for Preply, helping to increase organic traffic by 48%
Preply Digital PR Case Study
Above Link KPI
Links span 14 different countries to support global expansion
JBH joined up with language learning marketplace Preply to support their marketing goals to increase backlinks and visibility for their service offering through creative digital PR campaigns.
High traffic publications require creative stories that catch the attention of readers on their sites and across social media. Our challenge was to create stories and provide accurate data on trending topics to help publications grab readers attention and to drive links and coverage for the Preply brand.
The brand operates globally, which meant our ideas had to appeal to several different markets and audiences.
Preply is an ambitious brand with key internal targets for digital PR to support their growth. Our role in working together was to support the team to achieve those targets and drive highly relevant links on high traffic publications. Through creative campaigns and timely news hooks, we compiled a digital PR plan to help the brand achieve their goals.
By combining reactive, trend-led content that turns around quickly, and large hero campaigns that take time and commitment, we were able to drive a range of links.
Our larger campaigns tapped into location-based data which appealed to different pockets of the country. While our smaller campaigns were hooked onto popular culture and national holidays to ensure we were delivering consistent backlinks and coverage for the brand.