Preply is an ambitious brand with key internal targets for digital PR to support their growth. Our role in working together was to support the team to achieve those targets and drive highly relevant links on high-traffic publications. Through creative campaigns and timely news hooks, we compiled a digital PR plan to help the brand achieve their goals.

High-traffic publications require creative stories that catch the attention of readers on their sites and across social media. Our challenge was to create stories and provide accurate data on trending topics to help publications grab readers’ attention and to drive links and coverage for the Preply brand.

The brand operates globally, which meant our ideas had to appeal to several different markets and audiences.

By combining reactive, trend-led content that turns around quickly, and large hero campaigns that take time and commitment, we were able to drive a range of links.

Our larger campaigns tapped into location-based data which appealed to different pockets of the country. While our smaller campaigns were hooked onto popular culture and national holidays to ensure we were delivering consistent backlinks and coverage for the brand.