Digital PR for Radar Healthcare drives links, traffic & enquiries
Expert-first digital PR drives relevant organic traffic for software brand Radar Healthcare.
Timely product placement secures NIO Cocktails links and coverage in dream publications, increases organic traffic by 116% and sales by 17% compared to previous year.
Product Placement for NIO Cocktails Drives Traffic and Sales
Traffic increase (yoy)
Increase 1st page keyword rankings
JBH used product placement, storytelling and trend-led reactive content to position NIO as the perfect at-home cocktail experience AND increase organic traffic, keyword ranking and sales too.
For NIO Cocktails the most engaged audiences would be on food and drink and lifestyle publications. So, we measured every piece of coverage to check that it was relevant to either one of those audiences.
NIO Cocktails was launched in 2017 and entered the UK market in 2019. NIO’s challenge was remaining top of mind despite changing consumer behaviour.
Most people in the UK enjoy wine or beer at home rather than shaking up a cocktail. NIO wants to become the obvious alternative for the at-home experience.
NIO wants to increase their brand fame, to become the brand of reference when people think about at-home cocktails.
Experience is key. It’s not just a cocktail in a pouch. The PR content must convey the luxury experience and ritual of opening, pouring and enjoying a drink at home.
We proposed a suite of digital PR activity, including product placement, storytelling, planned and reactive content.
Each piece of content we produced had a clear objective, to convey the premium and luxury experience of enjoying a NIO Cocktail at home.
The trend-led content gave us plenty of opportunity to point links to category pages, whilst product placement allowed for us to generate direct product links in dream publications.
Our carefully crafted content made it easy for journalists to include the products, commentary and recipes, cementing NIO as experts in their field while providing publications with insight relevant to their specific audience’s interest.