Naturesbest

Digital PR & SEO That Builds Commercial Authority, AI Visibility and, Category Growth for Nature’s Best

Year
CAMPAIGN TYPE
Digital PR, SEO
Client

The Brand

Nature’s Best, a leading UK vitamins and supplements brand, partnered with JBH to expand brand visibility, strengthen commercial rankings, and reach new audience demographics in an increasingly competitive nutrition market.

The Brief

The supplement space is saturated with tips-led content, seasonal trends, and paid-heavy product coverage. At the same time, AI-driven search features and Google updates were reshaping how users discover health brands.

Nature’s Best needed:

  • Greater authority directed into priority commercial category pages
  • Stronger product visibility across national and lifestyle media
  • Improved competitiveness in AI Overviews and generative search
  • A Digital PR strategy aligned tightly with SEO and revenue goals

This engagement was designed not simply to increase coverage volume, but to strategically redistribute authority into the pages that drive commercial performance.

The Solution

JBH delivered an integrated Digital PR and SEO strategy focused on directing authority into revenue-driving supplement categories, prioritising commercial product and category pages over blog content.

Through reactive commentary, journalist requests, and targeted product pitching, the team secured commercially aligned coverage while increasing speed, structure and expert-led positioning to compete more effectively with product-focused rivals.

The Results

Placements

83
Placements

Linked placements

63
Linked placements

Do Follow links

58
Do Follow links

Average Domain Authority

67
Average Domain Authority

Category page links

56
Category page links

Product page links

4
Product page links

KPI achieved

86%
KPI achieved

rankings site wide

50%
rankings site wide

Choline page traffic

86%
Choline page traffic

Turmeric page traffic

33%
Turmeric page traffic

Glucosamine page traffic

71%
Glucosamine page traffic

Coverage Relevance

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Digital PR Results in Detail

This shifted Nature’s Best into more commercially valuable coverage spaces, including Evening Standard, Mail Online, Hello!, The Mirror, Yahoo and MSN.

Estimated coverage views across major titles reached 4.12 million over the reporting period. As AI search use expanded, visibility beyond traditional rankings became critical.

Over the six-month period:

  • AI citations increased from 784 to 1,307 (+66%)
  • AI impressions increased from 66,980 to 521,511 (+600%)

Nature’s Best became visible in LLM search for commercial and high-intent queries including; Magnesium for sleep, Turmeric tablets, Vitamin D3 benefits and What does Vitamin C do.

Commercial Link Distribution

Authority was deliberately directed into revenue-driving URLs.

Of all linked placements:

  • 72% went to commercial category pages
  • 9% went to product pages
  • 19% went to the homepage

SEO Impact

The SEO service element of the contract consisted of the following areas:

  • Generative Engine Optimisation.
  • On-page content support.
  • Technical support.
  • Category and product page optimisation.

The JBH team used our proprietary technology, Orpheus, to analyse and optimise category and product pages, and to establish best practices for internal links and their locations.

This occurred at a time when AI overviews and modes were reducing website traffic. As a result of the combined SEO and Digital PR approach, the following successes were seen.

Rankings Increased by 50% Site Wide

The average position of all web pages and keywords was 22 in the previous six months before working with JBH. The average position now sits at 11. That’s a 50% increase in rankings.

Many core commercial pages were moved up in rankings and traffic, including:

  • Choline: 86% increase in clicks, 63% increase in impressions.
  • Turmeric: 33% increase in clicks and average rankings increased from position 9 to position 6.
  • Glucosamine: 71% increase in clicks for this page.
  • Kids related pages: Traffic to their ‘kids’ related supplements increased by 52%
  • Vitamin C related keywords: An 18% increase in clicks to the brand’s vitamin C-related keywords.

Find out how we can make your brand unmissable.

Get in touch with us today to find out how JBH can help boost your brand with our expert blend of digital PR & SEO!