The Brand
Divorce ranks as the second most stressful life event, according to the Holmes and Rahe stress scale, making it a deeply sensitive subject to address.
When Joe and Cheryl from Equitable Mediation approached us earlier this year, they needed a strategy that would not only boost their online presence but also convey their expertise and compassion in guiding couples through divorce mediation.
The Brief
With Equitable Mediation’s depth of knowledge and experience, we knew that positioning them as thought leaders in the industry would be key to achieving their goals. Our approach combined news-jacking, reactive PR, and strategic media outreach to secure high-quality placements and drive significant online engagement.
The Solution
Thought Leadership through Exclusive Commentary:
We identified key topics in the media related to relationships, marriage, and divorce, positioning Joe and Cheryl as the go-to experts. By offering journalists exclusive insights and expert commentary, we ensured that Equitable Mediation’s voice was heard on platforms that matter.
Newsjacking and Reactive PR:
By staying ahead of the news cycle, we were able to insert Joe and Cheryl into relevant conversations at the perfect moment. Whether it was a trending topic about relationships or a news story about changes in divorce law, we ensured their expert opinions were featured, reinforcing their authority in the field.
Targeted Media Outreach:
Our media outreach was highly targeted, focusing on securing coverage in publications with strong domain authority (DA) and a focus on relationships. We prioritised U.S.-based media outlets to align with Equitable Mediation’s primary market.
Our collaboration with Equitable Mediation exemplifies how a well-executed digital PR strategy can enhance brand visibility and establish thought leadership, even in highly sensitive industries like divorce mediation. By leveraging our expertise in media outreach, we’ve helped Equitable Mediation gain an authoritative online presence, making a meaningful impact in the lives of those navigating the complexities of divorce.
