The Bottle Club: Digital PR Case Study
An Award Winning 'dream job' campaign with a difference - it drove traffic, enquiries, newsletter sign-ups and user generated content to be used across social media channels.
Expert-first digital PR drives relevant organic traffic for software brand Radar Healthcare.
Wethrift Ecommerce Digital PR Case Study
Avg. Increase Traffic to Target inner-page
Links went to a product page
Links from health publications
Combining a performance first strategy with a blend of digital PR tactics, JBH drove links to software brand Radar Healthcare’s priority pages. The outcome? Perfectly positioned coverage that drove rankings, traffic and enquiries.
To build both the search and brand visibility of Radar, we needed to target both highly relevant publications as well as those with high readership. With a balance of targeted reactive PR alongside bigger campaigns we were able to achieve this.
Radar Healthcare is a software brand with a mission to help healthcare providers give their patients and residents the highest quality of care.
The industry they operate in is highly competitive with several well-established key players, therefore Radar came to us to help them stand out with digital PR.
The aim was to increase traffic, enquiries and awareness of the brand within their target audience of healthcare specialists.
Radar Healthcare works with providers in both the NHS and private care home facilities, therefore trust is absolutely essential.
The core Radar service offering provides health establishments with the tools to ensure they remain compliant and avoid risks, so proving Radar’s expertise was key in our strategy.
We needed to raise awareness of the core software offerings within the audience who are already looking for the product.
We proposed a suite of digital PR activity, including data-led hero campaigns, thought leadership, reactive and proactive PR.
The reactive content allowed us to prove Radar’s expertise by providing advice and tips to healthcare professionals. These advice pieces were highly relevant to Radar’s service offering which allowed us to drive links directly to product pages.
Our data-led hero campaigns opened link gaps between the established competition who hadn’t added digital PR to their online strategy. It also allowed us to target overseas markets with content tailored to them.
We have worked with a range of brands in the healthcare sector to deliver digital PR campaigns that really make a difference. In this ebook, we share how we worked with digital health brands to achieve incredible results.