Webinar

1024 682 Jane Hunt

WATCH AGAIN: How to craft & pitch data-led PR campaigns

We were joined by Ashley Kirk, Senior Data Journalist at The Telegraph to discuss how we can develop and pitch data-led stories that have the most chance of securing coverage.

 

Download Ashley’s Deck

With more and more data at our disposal, PRs are taking advantage of this resource to generate credible, reliable & authoritative coverage for brands, but we wanted to find out how PRs can optimise their data-led campaigns for journalists.

The webinar covered:

  • What is data journalism and some best-case examples?
  • How to source data: The data collection methods and sources journalists prefer
  • How to communicate data: The principles of data visualisation
  • How to pitch data: How to find a story and pitch multiple angles from it
  • How to package your data pitch

Guest speaker:
Ashley is a Senior Data Journalist at The Telegraph, interested in using data to uncover stories and tell them in new, visual ways. Before this, he wrote for a number of publications including the Guardian and City AM. He also teaches data journalism classes in his role as a Visiting Lecturer at City University London.

1024 682 Jane Hunt

WATCH AGAIN: PR Webinar Featuring Metro Journalists

If you missed our free PR webinar featuring Sian Elvin, assistant news editor for Metro.co.uk and Almara Abgarian, freelance journalist who works across lifestyle publications including Metro.co.uk – you can watch back now.

 
With PRs across the country unsure what to pitch during the lockdown, we found out first-hand how some of the top lifestyle and news journalists in the UK have been impacted and what PRs should and shouldn’t be pitching them right now.

Our highlights / tips include:

  • Don’t pitch content that isn’t relevant right now (and if via DM, make sure it’s appreciated!)
  • If you do approach a news desk, do it in a proper manner (Don’t call Almara ‘babe’ or ‘hun’!)
  • Get the journalist name and publication correct, at least.
  • Fluffy story = no one cares, it’s just made for links, pulled from nowhere, trying to make what you’re pitching relevant even though it isn’t.
  • Journalists and editors need images and quotes asap – not in a day or two.
  • Pitches with case studies are more likely to be covered than those without.
  • Qualify travel content relevancy before pitching – there will be a time when purely travel related stories are needed, now isn’t the time.
  • If you don’t get a reply to your pitch, check the journalists twitter profile to see what stories they’re covering before you email them again!
  • Package everything up: Give journalists everything they might need, from images, to quotes, stats and case studies.  If you’re not doing this then you could be wasting a journalist’s time.”