Webinar

800 532 Jane Hunt

Missing Link #1: ‘Why I made the jump from journalism to digital marketing’

Many digital PR’s have different routes into the PR and SEO industry, but starting out as a journalist before moving into digital marketing can be highly advantageous.

To find out more about this leap, the benefits and the skills that crossover, we talked to Surena Chande, Digital PR Manager at Re:signal about her experiences

 

The webinar covers:

  • Why Surena made the jump from journalism to Digital Marketing
  • The transferrable skills and crossovers from journalism to Digital PR
  • The biggest challenges, downfalls and ways Digital PR has changed over the past few years
  • How the journalistic landscape has changed and affected digital PR campaigns/outreach

About Surena:

Surena Chande is a Digital PR Manager at Re:signal and  freelance journalist who left journalism full-time in 2017 to pursue a career in Digital Marketing. She has since gone from working on titles such as OK!, BBC Good Food and Cosmopolitan, to landing top-tier international coverage for clients including ASICS, Babylon Health, GoCompare, Tide, BuzzBingo and more.

Since working in the field, she has shared her insights at a number of industry talks and webinars, trained not-for-profit organisations in Digital PR and is often found tweeting outreach tips.

 

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WATCH AGAIN: Cut through the digital PR bullshit

Did you miss our webinar with Alex Hickson? Don’t worry, you can watch it back now...

If you’re new to the digital PR / SEO industry you may get given a lot of advice, but which is worth listening to and which is pure BS?

To find out, we were joined by Alex Hickson from Rise at Seven who with over a year of experience in the industry shares some of the well-intended advice he has been given – good and bad – and advises on how you can cut through the bullshit and learn from others.


In this very honest webinar, Alex discusses:

  • How to separate the good advice from the bad
  • How to promote yourself in a competitive environment and be authentic
  • How to navigate the first steps in your career

About Alex:
After a year with digital marketing firm Edit, Alex Hickson has recently become a Senior Digital PR Executive with Sheffield-based, Rise at Seven. In his first year, Alex has already worked with a multitude of B2C and B2B clients delivering high standard campaigns and PR strategies, been nominated for an EU Search Award, delivered industry talks and academic lectures, and started an online series supporting furloughed digital marketing professionals through COVID-19.

 

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WATCH AGAIN: What Journalists Want – Post Lockdown Edition

If you missed our webinar on ‘What journalists want – post lockdown edition’ with Amie Sparrow, who heads up Digital PR at Blue Array, then you can watch back now!


In this webinar we cover:

  • How lockdown has impacted journalists over the last few months
  • How the roles of journalists have changed
  • What do they want / need from PRs post lockdown?
  • How to make your pitches more relevant and targeted
  • What’s the ONE thing we can do to make their lives easier AND gain coverage?

Also, here’s a list of useful resources that we discussed:

Thanks for joining us and see you at the next webinar 😀

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WATCH AGAIN: How to apply core counselling skills to digital PR

Two topics you’ve never seen covered together until now! This week we had the pleasure of talking to Hannah Butcher, digital PR and SEO expert and qualified counsellor about how we can use core counselling skills to build better relationships, with colleagues, clients and journalists and be more open minded!

In the webinar Hannah focuses on 3 key counselling skills that will help us build better relationships with all stakeholders. So how do we do this? By looking at how we act, listen, question, and treat people, we can build a stronger approach to how we do digital PR.

 

About Hannah

Hannah is a digital marketer training to become a mental health nurse. She’s been working (mostly) agency side for 10 years and has specialised in content and digital PR. This year she completed her counselling skills diploma, and will be starting a year 2 entry to an MSc in Nursing (Mental Health) in autumn 2020.

In her spare time, Hannah offers free mentoring sessions to her marketing peers, and gives people a safe space to talk in confidence. She has spoken at conferences such as BrightonSEO and the Content Marketing Show, and became Shine Bootcamp alumna in 2019.

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Digital PR Fails – What can you do when your campaign goes sideways?

If you missed our PR fails webinar, then here’s your chance to catch up!

As an industry, we’re very good at sharing the campaigns that generate great results, but we’re not so open about the campaigns that don’t go to plan, and whilst it’s natural to only highlight the good, I think digital PR agencies especially need to be more open publicly that not all campaigns are successful and therefore better manage client expectations.

To get a mixture of perspectives, we invited three industry experts – Bethanie Dennis from AGY47, Nathan Abbott from Kaizan and Rebecca Moss from JBH to share their experiences of campaigns that didn’t go to plan and how they responded.

The webinar covers:

  • Examples of digital PR campaigns that went sideways
  • How to address that conversation with clients / management
  • How to keep team morale high when campaigns go wrong
  • The importance of managing stakeholder expectations
  • The key components to a successful campaign
800 533 Jane Hunt

Own the Crisis: Top Confidence Tips for Digital PRs

If you missed our webinar with the awesome Kirsty Hulse you can catch up here!

This really is a must-watch for anyone working in digital PR, as Kirsty Hulse and I discussed the challenges we face in the digital PR industry and how it’s easy to let the current situation knock your confidence.

Kirsty shared her tips on:

  • How to handle rejection
  • How to be more resilient by reframing the situation
  • How to build up your self esteem by keeping a victory log (my personal favourite)
  • How to feel and act more confident

It’s important to remember that what we do is difficult at the best of times, so remind yourself that you’re doing a good job and give yourself a pat on the back!

We hope the webinar gives you the boost you deserve 💪

 

About Kirsty:
Kirsty Hulse is a successful business owner and coach, working with global companies to develop effective leadership programs. Having worked with global brands such as IBM, Virgin Atlantic and Avis she has a wealth of real-world corporate experience which she brings to her training. She is an accomplished keynote speaker and travels across the globe speaking to audiences of thousands about women’s leadership, business disruption and collaboration.

She is accredited with the Neuroleadership Institute in brain-based coaching and is an expert in organisational neuroscience, using scientific evidence to support her corporate work and experience. She is also a standup comedian, having run a sold-out one-woman show at the Edinburgh Fringe festival in 2016, and brings this passion for humour into her work. Her previous book, “The Future is Freelance” was a finalist in the Start-Up inspiration category in the Business Book Awards.

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WATCH AGAIN: How to craft & pitch data-led PR campaigns

We were joined by Ashley Kirk, Senior Data Journalist at The Telegraph to discuss how we can develop and pitch data-led stories that have the most chance of securing coverage.

 

Download Ashley’s Deck

With more and more data at our disposal, PRs are taking advantage of this resource to generate credible, reliable & authoritative coverage for brands, but we wanted to find out how PRs can optimise their data-led campaigns for journalists.

The webinar covered:

  • What is data journalism and some best-case examples?
  • How to source data: The data collection methods and sources journalists prefer
  • How to communicate data: The principles of data visualisation
  • How to pitch data: How to find a story and pitch multiple angles from it
  • How to package your data pitch

Guest speaker:
Ashley is a Senior Data Journalist at The Telegraph, interested in using data to uncover stories and tell them in new, visual ways. Before this, he wrote for a number of publications including the Guardian and City AM. He also teaches data journalism classes in his role as a Visiting Lecturer at City University London.

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WATCH AGAIN: PR Webinar Featuring Metro Journalists

If you missed our free PR webinar featuring Sian Elvin, assistant news editor for Metro.co.uk and Almara Abgarian, freelance journalist who works across lifestyle publications including Metro.co.uk – you can watch back now.

 
With PRs across the country unsure what to pitch during the lockdown, we found out first-hand how some of the top lifestyle and news journalists in the UK have been impacted and what PRs should and shouldn’t be pitching them right now.

Our highlights / tips include:

  • Don’t pitch content that isn’t relevant right now (and if via DM, make sure it’s appreciated!)
  • If you do approach a news desk, do it in a proper manner (Don’t call Almara ‘babe’ or ‘hun’!)
  • Get the journalist name and publication correct, at least.
  • Fluffy story = no one cares, it’s just made for links, pulled from nowhere, trying to make what you’re pitching relevant even though it isn’t.
  • Journalists and editors need images and quotes asap – not in a day or two.
  • Pitches with case studies are more likely to be covered than those without.
  • Qualify travel content relevancy before pitching – there will be a time when purely travel related stories are needed, now isn’t the time.
  • If you don’t get a reply to your pitch, check the journalists twitter profile to see what stories they’re covering before you email them again!
  • Package everything up: Give journalists everything they might need, from images, to quotes, stats and case studies.  If you’re not doing this then you could be wasting a journalist’s time.”