Digital PR

24 Types of content you can create beyond an infographic
1024 682 Jane Hunt

24 types of content you can create beyond an infographic

For some in the digital PR industry, infographics are an outdated technique, for others it is still a valid type of content and for outreach agencies, they have proven to be phenomenally successful to attract visitors and links. The reason for this is that an infographic combines data and story telling and makes information easily accessible for a wide audience.

Stories and data are the ingredients of creative link building and for every successful backlink campaign, you need to decide at some point how you want to tell your story, in other words: what type of content you want to create.

We can generally differentiate between text, visual, audio and interactive content and we can identify four different functions:

  • Attraction (attract the right audience)
  • Affinity (make the audience trust and like you)
  • Action (make the audience take an action)
  • Authority (demonstrate experience and establish yourself as an authority)

When you create content for digital PR and content marketing, it should fulfil all 4 functions and the chances of success increase remarkably if it triggers an emotional response.

Whilst infographics tick all of these boxes (and have for several years), we cannot ignore the fact that the world keeps on moving and consider new alternatives that involve virtual and augmented reality and the rise of audio content in the shape of podcasts.

These are the opportunities you have for content marketing in 2020

1. Podcasts

We all have heard of or even listened to a podcast in recent times. They are on a steep rise and can be considered the most popular type of content these days, statistical data confirms the popularity of podcasts. But is it the right type of content for your campaigns? Think about how you can transform your data story into an audio format. Maybe you can conduct expert interviews to tell the story, but also keep in mind that a podcast might not be the right format and it requires some audio editing skills to sound professional. Apart from that, podcasts are a frequent and regular format, not a one-off.

2. Checklists & Listicles

Content in the shape of a list has always worked and will continue to work because it makes data visually accessible by working like a road map and providing quick answers. In times where attention spans get shorter and readers become lazy and opposed to long pieces of text, a list becomes ever more attractive. Listicles, best ways and top X- headlines usually generate a good number of clicks. The best examples for this type of content are travel checklists such as the one by Eaglecreek.com or the below by Smartertravel.com:

The Ultimate Packing List by SmarterTravel

Listicles are popular in any industry and for any topic, but also for this one, travel is the one that gets our attention as Lonelyplanet.com proves with the yearly “best in travel”:

3. How-to-content

The success behind this type of content can be found in the fact that the reader learns something new by reading or watching. “How to” also is a popular query that users ask search engines such a Google for if they seek advice when confronted with a complicated task. This type of content is often realized in a video tutorial. The first use case that comes to mind are DIY tasks, this example of B&Q proves that:

Screenshot of a B&Q video about how to fix a dripping tap

4. Video content

This leads us to the next type of content that has been increasing in popularity over the past decade: videos. The above is an example for a video tutorial, but you can also use this format for demonstrations of how a product works, customer testimonials or explainer videos with catchy animations. “Catchy” is the keyword here because in times where 15-second-videos on TikTok are on the rise and attention spans decreasing, your video needs to be ever more engaging, educational and entertaining to make it past the first few seconds.

5. Case studies

This is the type of content that allows you to show your expertise and the work you have previously done successfully. Think about how you want to explain what you have done and what you have achieved. Here at JBH we have run several campaigns in the past that we have analysed in our digital PR case studies.

6. Webinars, slides & presentations

Webinars have been around for quite some time but have seen a recent rise during the times of COVID-19 since in-person-conferences and meetups have been put on hold. Running a webinar allows you to prove your expertise and can in similar ways as how-to-content attract an audience that is looking for specific information or to expand their knowledge. A webinar is also a good opportunity for content syndication as you can create additional content such as a video recording, slide shows and presentations that will keep on attracting visitors until the topic becomes outdated. At JBH we have embedded this into our strategy as well, e.g. in the webinar about Digital PR during a pandemic.

7. Expert roundups and interviews

This type of content might come as part of your webinar: You can invite experts of your industry that present at your webinar, you can interview them or even organise a panel discussion. This can also be done offline, but it is always a good idea to record it to use the content you create in different ways and make it accessible for your audience at a later stage. Interviews with experts can be recorded in a video, be part of a podcast or published as text.

In the context of digital PR, the experts that are mostly referenced are journalists and we have spoken to some of them:

8. Authoritative blog posts

A good blog posts answers questions that your audience and potential customers have and provides additional insights into complex topics. Blogging is also a good opportunity to regularly show your expertise and become an authority in your field.

9. Standout opinion pieces

Opinion content originated in traditional journalism and you will still find this section in any newspaper online and offline. That is because it works, especially when it comes to controversial topics that people want to get different opinions on. It gives you the opportunity to communicate an informative message and kick-start a discussion. The risk though is to become offensive or to communicate an opinion in unsuitable ways. Better read this type of content twice before publishing it.

Screenshot of the Opinion section in The Guardian on 13/07/2020

10. Original research pieces

Most content nowadays is modelled after other content that has been published online. Therefore, original research data can make you stand out. You could conduct a scientific research or run a survey for example. You also might have some interesting data within your business that you can share. Most infographics these days are based on data research.

11. Trending content

Following current trends and incorporating them into your content publication provides a good opportunity and shows your expertise within your industry. News content is the best example, but keep in mind that it has a short shelf-life.

12. Compelling images

Images can be a good way to convey a message in an emotional way and can break up long form content into more digestible chunks when working with decreasing attention spans. To increase your chances of the image being shared, you can add a quote. A good example for image content is the photo of the day published by National Geographic.

Screenshot of the Photo of the Day in National Geographic, taken on 13/07/2020

13. Screenshots

This type of content should never stand on its own, but it can be useful to visualize how a product works (an app for example) or in written how-to-content. They can make it easier to explain a concept and give the audience additional insights. If you use a screenshot for demonstrations, they work best if accompanied by a customer testimonial.

14. Memes, comics, illustrations

We all have seen this type of content multiple times and memes, also in private messages, do not seem to lose their popularity. They work because they trigger an emotional reaction which in most cases is related to fun and entertainment. As such, they are also memorable, and the chances are high that they will get shared.

Meme with baby saying "Ate Spaghetti while wearing a white shirt. Didn't get sauce on it."

15. Gifographics

This is a combination of the established infographic and the younger version of imagery in the shape of a gif. It works well because it makes an infographic more interactive and keeps the viewer engaged. Quicksprout has published a gifographic that explains how Google works.

16. Long-form content

This type of content is self-explanatory. It is a long piece of content that you can enhance with additional types of content such as imagery. How long this content really should be, depends on the topic and what you are trying to say. You should not write content just for the sake of it. If what you want to say can be said in 500 words, do not create long-form content.

17. Comprehensive reviews

If you are writing a review, you are probably doing so because you want to promote or sell this product on your website. In that case, it is important to keep the review as objective as possible. If there are any negatives to it, you should mention those as well. If you want your customers to trust you, you must be honest and if a product only has negatives or requires you to lie, maybe you should not promote it.

Reviews can now be enhanced with different types of mark-up that will appear in rich snippets in Google and with star ratings. Trustedreviews.com provides examples such as this review of a coffee machine:

Example of a coffee machine review18. Whitepapers

This type of content can be compared to a scientific research paper. You generally need a lot of data and information that you present in a well-written way. Before you start creating a Whitepaper, you should be sure that it is the right type of content for your audience. They should be interested in reading long-form content with scientific character.

19. eBooks

Some would argue that this type of content has been over-used in recent times and it seems to become a technique that is seen as spam. It is mostly used to get users to sign up for a newsletter. In return, they will receive the eBook.

20. Newsletters

Newsletters are mostly used in email marketing to keep an existing audience engaged. They are not suitable to attract new customers or links and therefore not used in digital PR.

21. Contests

This type of content is a well-established technique to get attention and to grow your audience quickly. Participants usually submit their email addresses after fulfilling a task or solving a puzzle to enter a prize draw. Based on the results, you can create additional content where you feature the winner picking up the prize or meeting a celebrity.

Screenshot of a meet and greet to win on Twitter https://twitter.com/corksredfm/status/847901325039894530

22. Surveys

Surveys work in a similar way as contests: Users submit information and, in most cases,, they get something in return, vouchers for example. Depending on what the survey is about and what participants get out of it, it can generate different levels of traction. More important though is what you do with the survey results as those provide opportunity for further content creation.

23. Personality tests, quizzes, tools and widgets

Quizzes and tests draw on human curiosity, use gamification strategies and interactive engagement. They usually reach the audience on a personal and emotional level and the better the topic of your personality test, the more likely it will get shared. Childhood memories such as Disney characters always seem to work:

Screenshot of a quiz "Which disney character are you?"

24. Social media posts

When we think of digital PR and backlinks, we often think of the website content and ignore other channels where our audience might find us. But the content you publish on your website can be syndicated on social media to reach a wider audience. What you should keep in mind is how you portray your brand and how you get the user to click through to your website.

There are different social media channels and the landscape keeps on changing. It is important to find the right channel for your product and your audience to then create content that resonates with them and is adequate for the channel. Video content for example is best placed on YouTube, whereas images are more suitable for Instagram or Pinterest, statements and opinions are for Twitter and short video sequences for TikTok.

What type of content to use?

After having seen so many opportunities it might seem to be an overwhelming decision to make. It can be useful to look at your data, your product, and your audience to find out what would work best in any given situation. The opportunities are endless and if you are looking for advice on your content marketing and digital PR strategy, please get in touch with us at JBH.

1024 682 Jane Hunt

WATCH AGAIN: How to apply core counselling skills to digital PR

Two topics you’ve never seen covered together until now! This week we had the pleasure of talking to Hannah Butcher, digital PR and SEO expert and qualified counsellor about how we can use core counselling skills to build better relationships, with colleagues, clients and journalists and be more open minded!

In the webinar Hannah focuses on 3 key counselling skills that will help us build better relationships with all stakeholders. So how do we do this? By looking at how we act, listen, question, and treat people, we can build a stronger approach to how we do digital PR.

 

About Hannah

Hannah is a digital marketer training to become a mental health nurse. She’s been working (mostly) agency side for 10 years and has specialised in content and digital PR. This year she completed her counselling skills diploma, and will be starting a year 2 entry to an MSc in Nursing (Mental Health) in autumn 2020.

In her spare time, Hannah offers free mentoring sessions to her marketing peers, and gives people a safe space to talk in confidence. She has spoken at conferences such as BrightonSEO and the Content Marketing Show, and became Shine Bootcamp alumna in 2019.

The steps to a successful backlink campaign: Can you do it on your own?
1024 683 Rebecca Moss

The steps to a successful backlink campaign: Can you do it on your own?

There are two things in the digital world that can make or break an online business: content and links. If you have a business with a website that already attracts users, you probably know about the content side of things.

After all, that is what helps customers to find your website, to engage with it and to eventually make a purchase, sign up for a newsletter or support your cause (or whatever else you want them to do). But what about those links? How many backlinks does your website have? And more importantly: How many of those links are legit and well-deserved? This is where link building becomes relevant.

Link building via digital PR campaigns

Whilst the content on your website is entirely in your own hands, the link building depends on many external factors that you cannot always influence, or can you? In the early days of the internet and SEO, you could simply pay somebody to link to your website. But the rules have changed, and paid link building is not only losing its impact but can also lead to search engine penalties and destroy all SEO efforts you have made over the years. Therefore, that is not a viable option. So, what is? The answer is simple: digital PR and backlink campaigns!

Before you get on the job though, it is important to understand what makes a successful backlink campaign and how to create one. Let us break this down into the steps that lead to links:

Step 1: Ideation

Before you can run any campaign, not just in digital PR, you need an idea. What will it be about? For any content you create that is meant to get people to talk about it – and link to it – there are a few things to keep in mind when you bounce off ideas:

  • Is this a newsworthy story? Are journalists going to be interested in this?
  • Is it going to speak to the right audience and media? (Identify first: Who is your target audience?)
  • If the main angle does not work, are there other angles to pitch to journalists?
  • Is it time-sensitive and if yes, will we get it out on time?
  • Is it adding additional value, or has it been done many times before in the same way?
  • Is it in line with your brand without being advertising?

Some examples might make this easier to understand.

Newsworthy, relevant but highly time-sensitive campaigns

A highly time-sensitive topic, but also highly relevant for a wide audience is this interactive map by tripsguard. The map and a detailed list were launched in June 2020 and tell you which countries you can travel to. It is something the world has been waiting for and therefore gained a lot of attention.

Screenshot of the interactive infographic by tripsguard.com

But there are some downsides as this campaign will only be relevant for a short period of time and it will require constant updates as the information can change anytime. The creators also took a risk because creating such a campaign takes some time and the topic is of such relevancy that others might have thought of it too. Chances are that somebody else is working on something similar that launches a day before you launch.

Backlink campaigns with multiple angles

A campaign about dog-friendly holidays was published on tails.com and is the perfect example for a campaign that allows multiple outreach angles. The obvious are pet-friendly and holiday related websites that might be interested in the data and the supporting information. By adding an ordered list of UK cities, it makes the campaign relevant for local press, tourism boards or tourist attractions in those locations. The results of this successful backlink campaign are summarized in this case study about tails.com.

Screenshot of the infographic by tails.com: Ruff guide to the UK's most dog friendly staycations

Flexibility, reactive PR and the shelf life of a backlink campaign

The bathroom brand Victorian Plumbing launched a DIY related campaign at the end of March 2020, just a few days after the UK went into lockdown. The original idea was following a different approach that suddenly was no longer suitable given the circumstances. A reactive PR approach had to be taken. Luckily, the creators were flexible and found ways to present the data in a more suitable way. You can read more about this in the related case study.

With the lockdown in mind, the whole topic of DIY works also became highly relevant at that time, but it remains a timeless topic. Over the past few months, people had more time for it, but they will always need to unblock drains or assemble furniture. This campaign has a very long life-cycle and will keep on attracting links.

Screenshot of the infographic (UK map) by victorianplumbing.co.uk: UK's most stressful DIY jobs revealed

Step 2: Data collection or research

Once you know what your campaign will be about, the next step is to collect the data that will make the content for your campaign. How you get this data entirely depends on the topic of your campaign. Sometimes, you will have the data available in your business intelligence, other times it will require in-depth research or even market surveys. How complex this process might be, should not be a reason for you to not pursue a specific topic for your campaign, but you should be honest about the work it requires. This might be the point to get an expert involved, such as a researcher or a digital PR agency.

Step 3: Content creation

Now that you have your data ready, what are you going to do with it? When you were discussing the idea in the first step, you might have had something in mind. When looking at the data, is that sill suitable? Does the type of content you are going to create resonate with your audience and with the journalists you want to reach out to?

There are plenty of content types, some of them are more suitable in each situation than others. If your data is numbers heavy, you might want to visualize it in an infographic that summarizes your main findings.

If your data has scientific character and if that would resonate with your audience, you might want to think about a white paper.

If your topic is complex and explaining your data requires detailed information and imagery, maybe a video is a good idea.

Just to name a few other types of content you could create: podcasts, videos, images, memes, infographics – static and interactive -, virtual reality content, quizzes, blog post, personality tests, interviews, eBooks, webinars etc.

Image of different types of charts, a laptop and male hand with pen and paper./ Photo by Lukas on Pexels

Photo by Lukas on Pexels

It mostly depends on the data you have and who you are trying to reach, but you should keep in mind that some of these content assets require a lot of work. For an infographic, you most likely need a designer, for a video you might need a videographer, for a white page you would want an academic writer, virtual reality or interactive pieces might even require programming skills. You might want to try some free tools to create it yourself, but you want quality above all else. Publishing a poorly made campaign can damage your brand and it will not get you the attention you want. If you have these specialists in your team that is great, if not, maybe check what a digital PR agency can do for you.

Step 4: Spread the word

Now that you have amazing content published on your website, you need to tell the world about it – and not just anybody, but you want to reach journalists, bloggers, webmasters that could pick it up, reference your content and link back to your website. How do you find those contacts? And more importantly, how do you get their contact details?

Most PRs are building their relationships on Twitter, but that takes time and it does not mean that there will be a suitable contact for any type of campaign in an existing network. You might have the contact of the politics editor at a national newspaper, but that will not get you far if your content is about sports.

Alternatively, you can research the internet for websites that have published similar content but finding the contact details is a different story. There are tools such as Roxhill, Gorkana or Cision that have extensive databases for any topic, but these tools require a certain budget.

Apart from that, you mostly need to budget for time because outreach is a full-time job and journalists will not wait three days for you to reply to their follow up questions. Keep that in mind when you start outreaching.

Man on a laptop looking at different data visualisations.

Photo by Campaign Creators on Unsplash

Step 5: Watch and learn

If you got all the previous steps right, you probably have some really good backlinks now pointing to your campaign, your rankings have increased and your website is getting more traffic, or not? Would you even have data ready to support these statements? If not, it is time to get it because it is hard to speak of a successful campaign if you are not monitoring the results.

Instead of just looking at the number of links you received, you should also look at the websites that these links are coming from. Are those the websites you wanted to get attention from? Are they authoritative and trustworthy? Do they mention your brand in the right way? Do they get any traffic?

You also want to look at the impact it had on your own website rankings and traffic. If there was no significant movement in any of these areas, look at your overall campaign again and at the responses you received. You might find ways to improve it or learn a thing or two for your next campaign.

Why not let a digital PR agency do the heavy lifting?

You are familiar now with the steps to a successful backlink campaign, you understand what it takes and where things can get complicated because it is not a one-size-fits-all approach and it takes expertise in multiple areas to get it right. If you feel confident that you and your team can handle it easily, you are incredibly lucky. If there are certain steps of the process you are in doubt about, that is okay. Most website owners feel that way and that’s why digital PR agencies exist. Please get in touch to find out how JBH can support your business.

1024 682 Jane Hunt

Digital PR Fails – What can you do when your campaign goes sideways?

If you missed our PR fails webinar, then here’s your chance to catch up!

As an industry, we’re very good at sharing the campaigns that generate great results, but we’re not so open about the campaigns that don’t go to plan, and whilst it’s natural to only highlight the good, I think digital PR agencies especially need to be more open publicly that not all campaigns are successful and therefore better manage client expectations.

To get a mixture of perspectives, we invited three industry experts – Bethanie Dennis from AGY47, Nathan Abbott from Kaizan and Rebecca Moss from JBH to share their experiences of campaigns that didn’t go to plan and how they responded.

The webinar covers:

  • Examples of digital PR campaigns that went sideways
  • How to address that conversation with clients / management
  • How to keep team morale high when campaigns go wrong
  • The importance of managing stakeholder expectations
  • The key components to a successful campaign
800 533 Jane Hunt

Own the Crisis: Top Confidence Tips for Digital PRs

If you missed our webinar with the awesome Kirsty Hulse you can catch up here!

This really is a must-watch for anyone working in digital PR, as Kirsty Hulse and I discussed the challenges we face in the digital PR industry and how it’s easy to let the current situation knock your confidence.

Kirsty shared her tips on:

  • How to handle rejection
  • How to be more resilient by reframing the situation
  • How to build up your self esteem by keeping a victory log (my personal favourite)
  • How to feel and act more confident

It’s important to remember that what we do is difficult at the best of times, so remind yourself that you’re doing a good job and give yourself a pat on the back!

We hope the webinar gives you the boost you deserve 💪

 

About Kirsty:
Kirsty Hulse is a successful business owner and coach, working with global companies to develop effective leadership programs. Having worked with global brands such as IBM, Virgin Atlantic and Avis she has a wealth of real-world corporate experience which she brings to her training. She is an accomplished keynote speaker and travels across the globe speaking to audiences of thousands about women’s leadership, business disruption and collaboration.

She is accredited with the Neuroleadership Institute in brain-based coaching and is an expert in organisational neuroscience, using scientific evidence to support her corporate work and experience. She is also a standup comedian, having run a sold-out one-woman show at the Edinburgh Fringe festival in 2016, and brings this passion for humour into her work. Her previous book, “The Future is Freelance” was a finalist in the Start-Up inspiration category in the Business Book Awards.

1024 682 Jane Hunt

Is Listicle Content the Comeback Kid of Digital PR?

I think it’s fair to say that this year (2020) has been very different to the one many of us planned. The virus has certainly taken its toll on agencies – on teams, clients and the campaigns we’re putting out, but instead of feeling down about that, I actually think there has been some positive impacts, or some little changes to the way many of us are conducting our campaigns.

When bigger was better

I think pre-lockdown, many of us were committed to creating these big all singing, all dancing campaigns, many of which included masses of research, tons of design and often weeks spent developing interactive assets to varying degrees of campaign success in terms of links and topical relevance.

It always worried me creating these really resource intensive campaigns and never knowing how well they were going to perform. And it’s part of who I am to always have a plan B – I like to have a backup plan, something I’ve passed on to my team as you never know what can go wrong.

But I think lockdown quickly changed the way many agencies and brands looked at campaigns.

We had to reevaluate our tone of voice, the sentiment behind the idea and how it would land, and what content we could get out quickly to make the most of the demand for lockdown and non lockdown related stories from journalists.

The art of story-telling with the fewest possible assets

What emerged was a good lesson, in ‘how to tell a good timely story with the fewest assets’ – certainly for us this has been a good test of our abilities to adapt, change tactics quickly and really focus on what journalists want rather than what WE want to offer them and get stories out with content the very same day in some cases. Listicle content has taken centre stage and is generating highly authoritative and relevant links for our clients. Now I don’t feel like it’s frowned on for being inferior quality content anymore.

A journalist’s best friend?

What I appreciate most about listicle content is how easy it is for journalists to use – and just because it’s a listicle doesn’t mean there isn’t a good story there. The key for us is to ensure that its timely and has a decent hook for journalists, which means they cover it today rather than if a month.

And we’ve seen a lot of success for our clients off the back of this strategy. So much so, that I’m wondering whether we need to return to the good old days of big campaign work, or whether the future of digital PR will be a more blended tactical approach, a mix of quick reactive PR wins and resource intensive creative and data-rich campaigns.

Not only have we generated some amazing links, but we’re also hitting our KPIs much quicker with a reactive PR approach, resulting in happy clients and team morale at its highest in a challenging time.

But I’d love to hear your thoughts about how COVID-19 has impacted your campaigns and if you’ll be incorporating lockdown tactics into your future digital PR strategy?

1024 682 Jane Hunt

WATCH AGAIN: How to craft & pitch data-led PR campaigns

We were joined by Ashley Kirk, Senior Data Journalist at The Telegraph to discuss how we can develop and pitch data-led stories that have the most chance of securing coverage.

 

Download Ashley’s Deck

With more and more data at our disposal, PRs are taking advantage of this resource to generate credible, reliable & authoritative coverage for brands, but we wanted to find out how PRs can optimise their data-led campaigns for journalists.

The webinar covered:

  • What is data journalism and some best-case examples?
  • How to source data: The data collection methods and sources journalists prefer
  • How to communicate data: The principles of data visualisation
  • How to pitch data: How to find a story and pitch multiple angles from it
  • How to package your data pitch

Guest speaker:
Ashley is a Senior Data Journalist at The Telegraph, interested in using data to uncover stories and tell them in new, visual ways. Before this, he wrote for a number of publications including the Guardian and City AM. He also teaches data journalism classes in his role as a Visiting Lecturer at City University London.

1024 682 Jane Hunt

WATCH AGAIN: PR Webinar Featuring Metro Journalists

If you missed our free PR webinar featuring Sian Elvin, assistant news editor for Metro.co.uk and Almara Abgarian, freelance journalist who works across lifestyle publications including Metro.co.uk – you can watch back now.

 
With PRs across the country unsure what to pitch during the lockdown, we found out first-hand how some of the top lifestyle and news journalists in the UK have been impacted and what PRs should and shouldn’t be pitching them right now.

Our highlights / tips include:

  • Don’t pitch content that isn’t relevant right now (and if via DM, make sure it’s appreciated!)
  • If you do approach a news desk, do it in a proper manner (Don’t call Almara ‘babe’ or ‘hun’!)
  • Get the journalist name and publication correct, at least.
  • Fluffy story = no one cares, it’s just made for links, pulled from nowhere, trying to make what you’re pitching relevant even though it isn’t.
  • Journalists and editors need images and quotes asap – not in a day or two.
  • Pitches with case studies are more likely to be covered than those without.
  • Qualify travel content relevancy before pitching – there will be a time when purely travel related stories are needed, now isn’t the time.
  • If you don’t get a reply to your pitch, check the journalists twitter profile to see what stories they’re covering before you email them again!
  • Package everything up: Give journalists everything they might need, from images, to quotes, stats and case studies.  If you’re not doing this then you could be wasting a journalist’s time.”
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Digital PR Diaries – Episode #1

Welcome to the first episode of the Digital PR Diaries….

I’ve joined forces with my fabulous friend Laura Hampton, Digital PR Manager at Impression and queen of the skies to bring you our thoughts on the world of digital PR – it’s not a webinar, it’s not a podcast, so maybe it’s a vodcast…?! Whatever it is, we hope to do it regularly.

Our aim is to be as candid as possible (hopefully without offending anyone) about the challenges we face with campaigns, measuring performance and generating business. We will discuss the way the digital PR landscape is changing – especially during COVID-19 and the impact this is having. We’re both very open and honest, so hopefully will make for interesting watching! If not, I’m sure you’ll let us know haha.

Each episode will be a chat covering a different theme and we’ll invite guests on to share their stories too.

Both of us are more used to standing on stage and speaking, than being behind the camera, hence the technical issues – it’s not meant to be polished, but equally not that raw 🙂

If you rate the video and would like to see more, give us any feedback on Twitter @jbh_jane & @lauralhampton and let us know what topics we should cover and which guests from the SEO / PR / Content world you’d like to see us chat to!

 

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Webinar: ‘How to handle digital PR in the midst of COVID-19’

Prolific North teamed up with Jane and Rebecca to address these challenges in a short, hands-on webinar. Giving anyone in digital PR the opportunity to share concerns, discuss ideas and get an insight into how leading PRs, like us, are adapting their strategy.

As an agency, we have seen client success in the current climate already. It’s meant reviewing all of our campaigns – pausing some, tweaking plenty of angles (as the timing is wrong) and re-visiting some older campaigns. But via this process, we have still been able to generate positive PR coverage relevant to COVID-19.

There are still many digital PR opportunities to be had. Journalists are crying out for content right now – that includes light-hearted content, that isn’t always related to the pandemic!

Watch the whole webinar below…