WeThrift is a web-based platform that helps shoppers save millions of pounds monthly at over 100,000 online stores. Their website has over 4.5 million monthly page views, but they wanted help increasing their referral traffic and boosting their overall domain authority and brand visibility.

Our challenge was to help WeThrift smash commercial goals by generating a wide selection of internal links to their store pages. This meant creating a hero campaign that covered one of WeThrift’s core topics — we chose fashion.

Since women make up a majority of WeThrift’s clientele, it was important for our campaign to appeal to female shoppers. Once the hero campaign had been launched, our reactive goals were to hit as many niches as possible with expert comments from the client relating to the Inclusive Index.

A key trend in the fashion industry right now is diversity and inclusivity. In light of this, we analysed over 100 of the most popular fast fashion, mid-price, and premium stores across the UK for size inclusivity. The outcome was The Inclusive Index: your key to sourcing the most true-to-size options available — helping to avoid unnecessary returns of unsuitable items.

Building the campaign around data from retailers gave us plenty of opportunity to create deep links to individual store pages on WeThrift’s website — such as Shein, Zara, and, Urban Outfitters.

This allowed the powerful links earned by the JBH digital PR team to pass equity to deeper pages on the site to boost WeThrift’s domain authority.

To ensure our pitches were topical and engaging, we hooked onto pop culture trends like Love Island, The Great British Bake Off, Sex Education, and a trusty PR favourite — national days. Carefully crafted pitches like these make it easier for journalists to weave your content into newsworthy stories.