The Brand
Operating in 80 countries around the world, ReSound is the leader in life-enriching hearing solutions.
Their pioneering health technology makes it possible to hear more easily and more comfortably than ever before, reducing the need for big, bulky devices.
The Brief
The intelligent audio solutions market is incredibly niche, but also incredibly competitive with a few key players vying for the top share of the market.
Our challenge was to generate a wide variety of digital PR content for ReSound to put the brand in front of a broad audience demographic. Our digital PR activity had to improve keyword rankings and drive organic traffic, too.
The Solution
We proposed a suite of digital PR activity, including health data-led hero campaigns, trend-led reactive content, planned proactive PR and newsjacking activity.
Each piece of content we produced had a clear objective, covering different aspects of the brief. The trend-led content gave us plenty of opportunity to direct deep links to individual product pages on the ReSound website, and our health data-led campaigns ensured that links we built supported domain authority and brand awareness.
Our carefully crafted expert comments made it easier for journalists to weave our content into topical news stories, cementing ReSound as the brand to speak to if they are writing stories or features on hearing loss.
