The Brand
Cosmetify is not just a beauty platform. It helps consumers discover the best beauty products at unbeatable prices.
In a fiercely competitive industry where visibility is everything, Cosmetify partnered with us to drive traffic, increase conversions, and enhance brand awareness among beauty enthusiasts.
Through strategic digital PR, we positioned Cosmetify as a go-to destination for beauty lovers, securing top-tier coverage, boosting search rankings, and ensuring the brand shines in the crowded beauty marketplace.
The Brief
Cosmetify is not just a beauty platform. It helps consumers discover the best beauty products at unbeatable prices.
In a fiercely competitive industry where visibility is everything, Cosmetify partnered with us to drive traffic, increase conversions, and enhance brand awareness among beauty enthusiasts.
Through strategic digital PR, we positioned Cosmetify as a go-to destination for beauty lovers, securing top-tier coverage, boosting search rankings, and ensuring the brand shines in the crowded beauty marketplace.
The Solution
Cosmetify’s digital PR strategy has always been strong, with the Cosmetify Beauty Index serving as a valuable brand awareness tool. But while it generated buzz, it had yet to drive measurable commercial impact. That’s where JBH came in.
By shifting the focus from broad awareness to revenue-driven digital PR, we transformed content into a powerful growth tool, and we leveraged expert insights to secure high-quality homepage links, boosting overall brand authority.
Meanwhile, our trend-driven placements strategically targeted category pages, improving search visibility and driving commercial results the client had never seen before.
By making content irresistible to journalists, we ensured Cosmetify’s insights were featured in high-authority media, delivering both brand credibility, valuable traffic, and revenue growth.
