The Brand
Spacegoods entered 2025 as a challenger in the functional mushroom coffee market. But in a market dominated by bigger players and fleeting fads, backlinks alone wouldn’t keep the brand in orbit.
JBH designed a performance-led digital PR strategy to propel Spacegoods into the stratosphere in a highly competitive market. JBH secured authoritative links, boosted search and brand visibility, and sent organic traffic to the moon.
The outcome? A 75.7% surge in organic sessions, a 45% increase in share of voice, and a growing reputation as one of the UK’s most credible wellness challengers.
The Brief
Spacegoods is a functional wellness brand, known for products like Rainbow Dust and Hydrodust. Competing in a fast-moving category where credibility is key, Spacegoods partnered with JBH to grow traffic, strengthen search visibility, and secure category leadership.
The Solution
We shifted from broad brand awareness to revenue-driven digital PR:
- Reactive storytelling positioned Spacegoods as a credible authority on mushroom coffee, hydration, and wellness alternatives.
- Product pitching ensured flagship SKUs earned coverage and consumer attention.
- Newsroom content kept Spacegoods consistently visible across national and lifestyle media.
- Authority focus by targeting DA50+ placements, JBH ensured Spacegoods built durable authority, future-proofing performance against search algorithm changes.
The result? Spacegoods now ranks as a “challenger leader” in functional wellness: gaining ground on Rheal, surpassing Dirtea, and securing the sector’s most impactful traffic growth.
