MyHeritage is one of the world’s leading genealogy brands but required support in generating PR coverage and building links to their website from authoritative publications in the UK and around the world.

Our solution was to combine data from MyHeritage with official government census data to determine which baby names have stood the test of time (and also the ones that haven’t).

Such is the nature of trends, we saw some names rise in and out of popularity, such as Olivia and Bertie. The media love a celebrity angle, so we also looked at the impact celebrities like Tom Cruise and Paul McCartney had on the popularity of baby names over the years.

To ensure the campaign had plenty of angles and comparisons, we also included global stories to allow us to diversify the media targets we were approaching.