The Brand
Radar Healthcare is a software brand with a mission to help healthcare providers give their patients and residents the highest quality of care.
The industry they operate in is highly competitive with several well-established key players, so Radar came to us to help them stand out with digital PR. The aim was to increase traffic, enquiries, and awareness of the brand within their target audience of healthcare specialists.
The Brief
Radar Healthcare works with providers in both the NHS and private care home facilities, therefore, trust is absolutely essential.
The core Radar service offering provides health establishments with the tools to ensure they remain compliant and avoid risks, so proving Radar’s expertise was key in our strategy. We needed to raise awareness of the core software offerings within the audience who are already looking for the product.
The Solution
We proposed a suite of digital PR activities, including data-led hero campaigns, thought leadership, reactive and proactive PR.
The reactive content allowed us to prove Radar’s expertise by providing advice and tips to healthcare professionals. These pieces of advice were highly relevant to Radar’s service offering which allowed us to drive links directly to product pages.
Our data-led hero campaigns opened link gaps between the established competition who hadn’t added digital PR to their online strategy. It also allowed us to target overseas markets with content tailored to them.
Combining a performance-first strategy with a blend of digital PR tactics, JBH drove links to the software brand Radar Healthcare’s priority pages. The outcome? Perfectly positioned coverage that drove rankings, traffic and enquiries.
