The Digital PR Playbook: Brought to you by the agency responsible for building over 10,000 links.
What’s included in The Digital PR Playbook?
Table of Contents:- Chapter 1: The Need
- Chapter 2: The History of Link Building
- Chapter 3: Backlink Architecture
- Chapter 4: Google Search Algorithms and Their Impact
- Chapter 5: The Digital PR Process
- Chapter 6: Digital PR Tactics
- Chapter 7: Outreach
- Chapter 8: Measurement and Performance
- Chapter 9: The PR Dictionary
The Digital PR Playbook: What you’ll learn
What is digital PR?
As digital PR is a relatively new marketing channel, The Digital PR Playbook explains its history and objectives, its differences between traditional link building and PR and why it’s such an important part of any solid SEO and brand strategy.
Types of backlinks
Backlinks are the foundation and primary objective of digital PR. However, not all links are created equally. We take a deep dive into the different types of backlinks, exploring their strengths and weaknesses, as well as the importance of focusing on quantity over quality.
Campaign Planning
The success or failure of a digital PR campaign can hinge on the planning process and strategy. Each element of a campaign needs to be carefully considered, from ideation through to research and data, content creation, compiling media lists and curating the perfect outreach email.
Digital PR Tactics
There isn’t just one digital PR technique; there are a range of tactics in our toolkit that we can use to not only build links, but also to earn links to commercial pages and impact wider marketing and brand objectives. To achieve these objectives, we use a blend of hero campaigns, newsjacking, feature pitching, product placements and leveraging internal experts.
Outreach
The outreach strategy should receive as much attention (if not more) as campaign production, including writing the perfect outreach email, curating your media list, as well as the challenges of conducting international outreach and how to ask for those all-important links.
Google Search Algorithms
Any online brand is subject to visibility shifts based on new search algorithms. Digital PR not only increases organic visibility, but also helps protect brands.
Measurement and Performance
Digital PR isn’t just about building links. The book explores traditional link building KPIs and wider brand metrics to provide a more holistic overview of the value of digital PR on SEO, brand and marketing.
Digital PR and SEO Terms
The SEO industry is jargon-heavy, so we’ve provided definitions of all the most popular Digital PR and link building terms.
It will offer you useful advice and insight, alongside real-life examples that you can utilise to execute your own PR strategy.
Whether you’re new to the digital PR scene or you consider yourself already a pro, this playbook is beneficial for all levels. It will equip you with the tactics you’ll need to know to earn those quality links, increase rankings, and drive brand growth.
The book has been written by JBH’s team of online PR experts, who have over a decade’s worth of experience working on digital PR strategies and campaigns for B2B and B2C brands.
Unlock the true power of digital PR
Looking to elevate your digital PR game?
The Digital PR Playbook has been written to help brands, agencies and freelancers get the most bang for their buck from digital PR.
As a channel, we think it’s a game-changer. Not only is it building organic visibility for the brands we work with, but it’s also generating sales and building brand fame.
The Digital PR Playbook: FAQ’s
Is this book available worldwide?
The paperback version is available for purchase on Amazon in these countries: US, UK, DE, FR, ES, IT, NL, PL, SE, JP, CA, and AU.
Is this available on Kindle?
To make the book accessible to everyone, The Digital PR Playbook is now available to download on Kindle.
Is this book suitable for those new to digital PR?
Yes, it is. It starts from the very beginning, providing a definition of digital PR and its benefits, its origins from link building and explores the tactics you need for successful digital PR campaigns.