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Tips
What “Expert” Really Means to a Journalist in the Age of Fake AI Voices
October 15, 2025
Journalists are losing trust in experts. Learn what real expertise means in 2025 and how PR pros can prove credibility…
The Digital Marketers Reading List Vol 2
September 23, 2024
The Digital Marketing landscape is constantly changing, and it could be difficult to keep up with the latest trends, algorithm…
My journey from stage fright to rocking the mic at BrightonSEO
May 17, 2023
From my school reports 20 (or so) years ago to workplace progression reviews, there was always one common theme -…
My experience moving from traditional PR to digital PR, and why it doesn’t have to be scary
March 3, 2022
There’s a lot to be said about the differences between digital and traditional PR, but what if you’re thinking of…
Keeping digital PR campaigns evergreen
November 30, 2021
Digital PR agency Christmas do's and don'ts The John Lewis advert has finally made it onto our screens, Michael Bublé…
Tight Briefs – How to get a content brief right for Digital PR!
September 28, 2021
Every copywriter has experienced a bad brief in their time but when it comes to Digital PR, there’s no time…
Digital PR dry spell? Five ways you can make news out of nothing
September 28, 2021
Most (if not all) brands and agencies will experience the frustration of having a digital PR dry spell. A period…
Brighton SEO 2021: Turn spreadsheets into stories with the JBH digital PR framework
July 21, 2021
For the Online PR Show at Brighton SEO 2021, I presented my framework, which allows digital PR teams to turn…
The benefits of newsjacking in digital PR
July 14, 2021
When it comes to the daily tasks of a typical digital PR strategist, there is a never-ending list of plates…
The Ultimate Guide to Account Management for Digital PR
June 7, 2021
There’s a lot written about account management already and this certainly isn’t an attempt to rewrite it, challenge or disprove…
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