The Digital Marketers Reading List Vol 2
Digital Marketing
Tips
After a positive experience at MozCon 2020 last month, it is time to look at other conferences – virtual and in real life – that the year 2020 has to offer. Many conferences have been cancelled or postponed but there is still plenty of choice.
As experts in digital PR and outreach those talks are the ones we prefer, but we are taking a look at other marketing areas such as SEO, content marketing, advertising, social media and analytics too.
Here’s what marketers can look forward to for the remainder of this year:
Social Media: Social Media Marketing Festival
September 1st to 3rd
Passes start at £99
Fully Virtual
This conference is aimed at any social media marketer. During Social Day, there will be talks about Instagram, TikTok, Facebook Ads, Influencer marketing and social listening. There will be networking opportunities at this virtual event to discuss latest trends and updated in social media. Ticket prices start from £99.
All-round Marketing: Inbound
September 22nd to 23rd
Free tickets available
Fully virtual
This conference offers something for everyone in marketing with talks about SEO, content, customer success, social media and analytics. There are still Starter Passes available for free, Powerhouse Passes are priced at $89 and provide full access.
Digital Analytics: Measure Camp
September 26th
Free to attend (limited availability)
London
Measure Camp is a London-based conference about anything related to analytics and measuring success. It is labelled as “unconference” because there is no agenda. It is decided on the day and talks will be held by fellow attendees. There will be training workshops on Friday 20th September. Tickets are available for free but are issued in batches and limited to 3 attendees per company. The next release will be on 15th August at 8pm.
SEO: BrightonSEO
October 1st to 2nd
Passes start at £235
Brighton, UK
After this must-go conference for any SEO in the UK had been cancelled in April due to COVID-19, it is now planned for October. Tickets remain valid, any new ticket can be purchased for £235, but the price will increase on 18th September. JBH’s co-founder Jane Hunt will be speaking about digital marketing at the next BrightonSEO conference.
All-round marketing: Festival of Marketing
October 5th to 9th
Early bird tickets for £199
Fully Virtual
FoM is going virtual in 2020 and will cover several aspects of marketing and branding from client relationships to lead generation, customer journeys, market research and data-driven strategies. Early bird tickets are still available for £199, the price will go up to £249. If you buy 5 tickets, it will be £149 per person.
Advertising: Advertising Week
September 29th to October 8th
Delegate Passes for £99
Fully Virtual
Advertising week has gone fully virtual this year with talks from different angles: academic, technology, marketing, brands, creative and more. If you buy 2 passes, the third one is free with access to all sessions, masterclasses and networking.
User-experience: UX Camp Brighton
October 10th
Awaiting next ticket release
Hove (near Brighton, UK)
UX Camp Brighton is an unconference and a non-profit event run by volunteers. Sessions will be held by attendees. It covers UX and design topics including product design, user research and information architecture. The conference had been postponed from March to October due to COVID-19 and tickets remain valid. More tickets might be released soon.
All-round marketing: PubCon Pro Las Vegas
October 12th to 15th
Passes start at $149
Fully Virtual
This all-round marketing conference is one of the most popular ones and this year, it will be available as a virtual event. You won’t have to fly to Las Vegas to attend PubCon Pro. If you only want to watch the video recordings, you can get access for $149. Full access to sessions, exhibit hall and events are included in the gold pass starting at $199. Prices will increase on September 1st.
Content Marketing: Content Marketing World
October 13th to 16th
Passes start at $699
Fully virtual
In over 100 sessions, workshops and forums, every aspect of content marketing will be covered. from storytelling to email marketing, in-house or agency side to tips and tricks for better collaboration with other teams. There are 3 different access passes available from $699 to $999.
Social Media: Social Media Week London
October 21st to 22nd
Ticket prices TBC
London, UK
With more than 200 speakers, every aspect of social media marketing will be explored during Social Media Week. The main themes for 2020 focus on what it means to take a human-first and experience-driven approach to marketing and will cover everything from content creation to measurement and monetization. Tickets have not been released yet, but you can register your interest.
B2B Marketing: MarketingProfs B2B Forum
November 4th to 5th
Passes for $595
Fully virtual
This conference is aimed at B2B marketing with more than 40 talks from industry experts. The ticket price includes a one-year Pro Subscription and provides access to all training materials by Marketing Profs.
Product Marketing: Product Marketing Summit
December 2nd to 3rd
Passes start at £795
London, UK
The Product Marketing Summit is the conference for Product Marketing Managers all around the world. The London conference will be held on 2nd and 3rd December 2020, further summits will be held across the USA, Australia and Europe in 2021. Early bird tickets are available until the end of September and start at £795.
