The Brand
Offering the latest discount codes across thousands of the world’s biggest brands, Wethrift helps over 3 million shoppers save money each month.
Wethrift approached JBH in 2020 to help drive traffic to the right parts of the website and to increase awareness of the brand in key territories across the UK and internationally.
The Brief
The discount code market is huge and only growing in popularity with financial pressures on households. While the opportunity is large, it’s also incredibly competitive with well-established competitors with household brands.
Our challenge was to generate a wide variety of digital PR content that reached out to the type of consumer that Wethrift supports.
The Solution
With such a vast offering, the right places to drive links to boost commercial impact weren’t immediately clear. We began the research phase of our Performance Boost package to identify the pages with the biggest opportunity.
We then assessed the content on these pages to judge whether it was helpful for users and suggested recommendations.
Once we had the key verticals and pages, we implemented a blend of digital PR activity, which included:
- Hero campaigns linked to key verticals to drive interest in specific territories, push link equity to key pages through internal linking, and open link gaps with established competition.
- Proactive campaigns to target hyper-niche topic trends and drive topical relevance of links
- Reactive pitches to drive brand and stakeholder mentions, and respond to breaking news or emerging trends.
