Welcome to The Value of SEO, a FREE three-part webinar series designed to show you how to unlock the true potential of SEO for your business.
Led by Andrew Holland, JBH’s Director of SEO, this series dives deep into the strategies, insights, and secrets that will drive real results in the ever-evolving world of search engine optimisation.
Episode 1:
What’s Working Now in SEO
In this eye-opening session, Andrew will share some cutting-edge strategies that are reshaping SEO right now. These exclusive insights have never been shared publicly before.
You’ll discover:
- Why it’s harder than ever to rank (and no, it’s not about links).
- The so-called “expert” advice you need to avoid.
- The truth behind the industry’s latest trend, ‘information gain’—and why it’s steering people wrong.
- Why topical authority is overrated (and what to focus on instead)
Episode 2:
How Digital PR Fuels SEO and the Campaigns You Need
This webinar explains how to use Digital PR for better search rankings. Andrew will share data-driven insights that will reshape the way you think about SEO & Digital PR.
You’ll discover:
- Why SEOs are sabotaging their digital PR efforts.
- How to create and measure campaigns that actually deliver results.
- The surprising reason Google loves Digital PR (and it’s not what you think).
- How SEOs ruin their own digital PR efforts before the pitch even goes out.
Episode 3:
Why Content for SEO is Finished (and What to Do Instead)
In this final session, Andrew will explain why traditional content strategies are no longer enough to succeed in SEO. He’ll introduce a new way of thinking that will change how you approach content for good.
You’ll discover:
- How brands waste millions on ineffective content every year.
- What’s actually working for brands that get SEO right.
- The ultimate content formula for success.
- How to leverage AI for faster, more effective content creation.
- The magic of content mixing and why it’s a game-changer.