Digital PR
Delamere Health: Digital PR & Link Building
Positioning our health client as the 'expert' not only delivers national & regional PR coverage & links but also drives traffic, bookings & impressive search raking gains.
What makes PR essential for healthcare brands?
Digital PR is a vital brand-building tactic for healthcare brands. It boosts visibility, credibility, and improves keyword rankings in a notoriously competitive sector. With 89% of healthcare customers starting their journey online, PR is essential for staying visible in a crowded market.
Google is on high alert for misinformation. At the end of 2022, Google updated a key area of their algorithm, which they call E.E.A.T (Experience, Expertise, Authority and Trust) This part of the algorithm is used to evaluate whether their search engines are providing the most helpful and relevant information to users.
For healthcare brands, this shift makes digital PR indispensable. By creating evidence-based, authoritative content that resonates with Google’s standards, JBH helps healthcare brands earn credibility, rank higher, and deliver the accurate information patients rely on.
How Our PR Service Drives Trust and Results for Healthcare Companies
Digital PR is a powerful digital marketing tool that can benefit a wide range of marketing metrics. These range from brand search traffic at the top of the funnel to enquiries and conversions at the bottom of the funnel.
It will be easier for your target audience to find you; they’ll trust you more, and they’ll be more likely to enquire about or buy your products.
In the case of the healthcare sector, trust needs to be at the top of the list in order to compete in what is an incredibly crowded vertical.
Increasing healthcare brand visibility with targeted PR strategies
Google now places “trust” at the heart of its considerations and wants to see evidence of first-hand or lived “experience” underpinning content on important topics. This is where digital PR can be incredibly useful.
- Journalists from relevant publications (i.e. health editors) use your expertise and experience to add credibility to their editorial
- Your content sits within the most relevant sections on large publications (i.e. health section)
- The keywords we want to rank are used within the content
- Links will point back to the relevant service page on the site – providing a vote of trust through the link.
PR Tactics for the Healthcare Industry
Commercial Page Linking
Earns links to your commercial pages, directing link equity where it’s going to make the biggest difference.
Reactive Pitching
Capitalising on trending topics to earn links & drive brand awareness through the media.
Newsjacking Service
Our newsroom enables your brand to add valuable insight to an existing (or breaking) news story.
Proactive Pitching
Planning ahead ensures we’re ready with data and insights before journalists realise they need it.
Feature Pitch / Thought-Leadership
Leveraging stakeholder expertise to drive links, prove E.E.A.T, & boost brand awareness.
Champion Campaigns
Earn links at scale with creative campaigns and a great piece of content for your website.
Building Credibility and Trust with PR in Healthcares
Not only has the healthcare industry itself changed, Google and how it judges brands in the healthcare industry has changed by introducing two significant algorithm updates designed to target brands in this sector.
As such, PR has become much more important for healthcare brands. Not just to shout about their new products and services, but as a way to build trust, showcase expertise and improve brand awareness.
At the end of 2022, Google updated a key area of their algorithm called E.E.A.T which stands for Expertise, Experience, Authority and Trust. This part of the algorithm is used to evaluate whether their search engines are providing the most helpful and relevant information to users.
Why Healthcare Brands Choose JBH for PR Success
JBH is one of the largest agency teams in the UK solely dedicated to digital PR. This means our eye is always on the prize, allowing us to build a reputation for delivering outstanding results.
Building links isn’t the end game. Our goal is to deliver PR campaigns that have a measurable impact, not just on your organic search rankings, but also on wider marketing objectives, providing PR campaigns with commercial impact.
Our unique blend of reactive PR activity and data-led campaigns consistently generate relevant global PR coverage and backlinks for our clients.
Working strategically with brands both large and small in the UK, US, Australia, and Europe, we’ve gone from continent to continent, and strength to strength.
Today, we’re proud to deliver truly innovative campaigns that not only generate authoritative backlinks, but have a measurable impact on wider marketing objectives and prove real ROI.
Case Study:
Delamere
A private rehab centre in Cheshire, combines cutting-edge facilities with innovative addiction treatments. JBH’s digital PR campaigns doubled organic traffic and significantly increased enquiries.
View Case StudiesReSound
A global leader in hearing solutions across 80 countries, partnered with JBH to drive impressive digital results. Within six months, JBH achieved a 149% increase in organic traffic and boosted first-page rankings by 62%.
View Case Studies
Radar Healthcare
Expert-driven PR boosts rankings, traffic, and enquiries for this medical software brand. JBH’s strategy focused on building trust in the competitive healthcare sector, creating expert-led stories, and driving links to priority service pages.
View Case Studies
Healthcare PR Service FAQ’s
How does digital PR differ from traditional PR in healthcare?
Traditional PR in healthcare builds brand awareness and trust through established media like print, radio, and television, often using strategies like crisis communication, brand positioning, and public awareness campaigns
Digital PR, while using some of these traditional elements such as reactive PR and thought leadership, is primarily focused on enhancing SEO performance by securing backlinks from reputable online publications. By combining traditional media’s broad reach with digital PR’s SEO-driven precision, healthcare brands can effectively connect with audiences across both offline and online platforms.
What are the benefits of PR for healthcare organisations?
PR offers healthcare organisations powerful advantages, enhancing brand awareness, expanding share of voice, and improving search engine rankings. By earning high-quality backlinks from authoritative sources, digital PR strengthens Expertise, Authoritativeness, and Trustworthiness (E-E-A-T), which are critical for healthcare brands aiming to build credibility online.
What role does PR play in healthcare marketing?
PR enhances brand visibility, strengthens credibility, and drives traffic by securing high-quality backlinks that improve search rankings, ultimately connecting healthcare brands with their target audience in a trustworthy way.
How can digital PR help promote healthcare services?
Digital PR promotes healthcare services by earning coverage in reputable publications, driving organic traffic to targeted pages, and building authority, which helps patients find and trust healthcare providers.
So what are you waiting for?
What do our clients think of us?
We absolutely love working with JBH and we’re so happy with the results they’ve driven for us this year.
Fiona Wallin
Head of Content & Social | Tails.com
Thanks to JBH for all of the incredible work! I am in the middle of pulling a top-level report and we’ve had the best month all year – JBH has been a HUGE part of that. Thank you.
Hannah Byrne
Digital PR Manager | Nerdwallet
We love working with JBH – super proactive with their reactive link-building throughout the winter season driving high quality links for our brand. They’re also a delight to work with, which is super important to us.
Natasha Berthiaume
Head of Brand | Hometree
JBH impressed us from day one with their ability to translate the technical into actionable plans. Responsive to feedback and changing priorities to meet our expectations throughout the contract – a pleasure to work with!
Kirsty Fox
Group Head of Marketing | Nouveau Beauty
The quality and consistency of placements and links we get from JBH is far higher than we’ve been able to get anywhere else, and we’ve tried quite a few agencies at this point.
Nick Drewe
Founder | WeThrift