Digital PR
Using health data, trends and thought leadership to earn links and increase rankings for a global hearing solutions brand.
Campagin
Blended digital PR activity for ReSound
Campagin Goal
25 links
Market
UK
Links achieved
Above link score KPI
Average DA
Our strategy continues to work, and in just six months, we’ve helped to double the amount of traffic from the organic channel and increase the number of keywords that the brand ranks for by over two thirds (+64%). High competition keywords such as Hearing Aids for Tinnitus now sit in position one driving a huge amount of visibility and qualified traffic for the brand.
Our strategy continues to work, and in just six months, we’ve helped to double the amount of traffic from the organic channel and increase the number of keywords that the brand ranks for by over two thirds (+64%). High competition keywords such as Hearing Aids for Tinnitus now sit in position one driving a huge amount of visibility and qualified traffic for the brand.
Some of our best coverage includes expert comments in the Daily Express, OK! And NYPost to name just a few publications we’ve earned links with. The average domain authority of ReSound’s links is 60.
Operating in 80 countries around the world, ReSound is the leader in life-enriching hearing solutions. Their pioneering health technology makes it possible to hear more easily and more comfortably than ever before, reducing the need for big, bulky devices.
The intelligent audio solutions market is incredibly niche, but also incredibly competitive with a few key players vying for the top share of the market. Our challenge was to generate a wide variety of digital PR content for ReSound to put the brand in front of a wide audience demographic. Our digital PR activity had to improve keyword rankings and drive organic traffic, too.
We proposed a suite of digital PR activity, including health data-led hero campaigns, trend-led reactive content, planned proactive PR and newsjacking activity.
Each piece of content we produced had a clear objective, covering different aspects of the brief. The trend-led content gave us plenty of opportunity to point deep links to individual product pages on the ReSound website, and our health data-led campaigns ensured that links we built helped with overall domain authority and brand awareness objectives too.
Our carefully crafted expert comments made it easier for journalists to weave our content into topical news stories, cementing ReSound as the brand to speak to if they are writing stories or features around hearing loss.
