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data fails: a data analyst reveals the mistakes we're all making

13 / 01 / 21

WATCH AGAIN: Data Fails – A data analyst reveals the mistakes we’re ALL making


< 1 minute read

If you missed our webinar with Thierry Ngutegure, data and insights manager at Rise at Seven on data fails you can catch up now. Jane and Thierry discuss the types of mistakes we’re making when we use data in our digital PR campaigns and how to solve or avoid them. There were so many great pieces of insight and tips, so well worth a watch or re-watch!


The webinar covers:

  • Ideation phase: How we approach “I wonder if there’s is data on” vs “We should do a survey about”
  • Research techniques: How not everyone gets 110% out of their surveys/reach techniques and the analytical tricks we’re missing
  • Content creation: 32% is not a third and 22 people in Leeds does not speak for the entire of Leeds – data etiquette
  • Methodologies: why your methodology should be as good as your headline/hook

About Thierry

Thierry is the Data & Insights Manager at Rise at Seven, overlooking everything data and research-orientated. Aligning with operational efficiencies, reporting strategies for SEO/PR, data-led content creation, data journalism and consumer research.

An expert in data-led insight, Thierry’s roots in biological sciences and consumer economics makes sure the audience is always at the core of everything.

Thierry’s client experience spans Berghaus, MyHermes, Missgudied, PrettyLittleThing, Gocompare, Uswitch, MyProtein, GAME, Ladbrokes and Badoo/Bumble.

Follow Thierry on Twitter


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