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The Value of Digital PR

Learn how to drive real business impact with digital PR in this exclusive three-part webinar series, hosted by Rebecca Moss, Digital PR Director at JBH.

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Sign up to Build Smarter Digital PR Strategies in 2025

Welcome to How to Win with Digital PR in 2025, a FREE three-part webinar series designed to help you navigate the evolving landscape of digital PR, measure success, and drive commercial impact.

Episode 1:
Measuring Digital PR Success in 2025

Why is it harder than ever to measure success in digital PR? The industry is shifting. There are fewer journalists; changing tactics and increased competition mean we need to rethink how we prove value.

Featuring insights from the State of Digital PR Report, which found that while digital PR excels at driving backlinks (89.6%) and brand awareness (83.2%), fewer respondents see it directly driving leads (24.9%) or sales (18.5%).

You’ll discover:
 

  • Why the usual success metrics aren’t enough anymore.
  • How to move beyond top-tier links and take a diverse, audience-led approach.
  • The importance of relevant traffic; why not all traffic is good traffic
  • How to track performance improvements beyond vanity metrics.
  • Why branded AND non-branded search traffic matters for PR measurement.
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Episode 2:
How to Use Internal Experts for Thought Leadership Digital PR

The use of internal experts in digital PR is rising, but are you making the most of them? This session will show you how to position thought leaders in a way that builds brand authority and improves search visibility.

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You’ll discover:
 

  • What makes someone a thought leader in digital PR.
  • How to integrate experts into your campaigns for SEO and brand-building benefits.
  • How to prepare experts for media coverage (LinkedIn, author pages, and more).
  • How to get started with expert-led PR.

Episode 3:
Digital PR for Brands in Regulated Industries

Navigating regulated industries? Compliance doesn’t have to mean compromise. This session breaks down how to execute high-impact digital PR while staying compliant.

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You’ll discover:
 

  • How to leverage proprietary data effectively.
  • The right signals to send Google to improve organic visibility
  • How to build trust with both consumers and search engines.
  • Red flags to avoid and best practices for success.
  • The power of peer-reviewed expert content in regulated industries.
  • How to update and repurpose existing content for 2025