What’s included in The Digital PR Playbook?
Table of Contents:
Chapter 1: The Need
Chapter 2: The History of Link Building
Chapter 3: Backlink Architecture
Chapter 4: Google Search Algorithms and Their Impact
Chapter 5: The Digital PR Process
Chapter 6: Digital PR Tactics
Chapter 7: Outreach
Chapter 8: Measurement and Performance
The PR Dictionary
The Digital PR Playbook: What you’ll learn
What is digital PR?:
As digital PR is a relatively new marketing channel, The Digital PR Playbook explains its history and objectives, its differences to traditional link building and PR and why it’s such an important part of any solid SEO and brand strategy.
Types of backlinks:
Backlinks are the foundation and primary objective of digital PR. But all links aren’t created equally. We take a deep dive into the different types of backlinks and their strengths and weaknesses and the importance of focusing on quantity over quality.
Campaign Planning:
The success or failure of a digital PR campaign can hinge on the planning process and strategy. Each element of a campaign needs to be carefully considered from ideation, through to research and data, content creation, compiling media lists and curating the perfect outreach email.
Digital PR Tactics:
There isn’t just one digital PR technique, there are a range of tactics in our toolkit that we can use to not only build links, but also earn links to commercial pages and impact wider marketing and brand objectives. To achieve these objectives we use a blend of Hero campaigns, newsjacking, feature pitching, product placements, and leveraging internal experts.
Outreach:
The outreach strategy should receive as much attention (if not more) as campaign production, from writing the perfect outreach email to curating your media list, not to mention the challenges of conducting international outreach and how to ask for those all-important links.
Google Search Algorithms:
Any online brand is subject to visibility shifts based on new search algorithms. Not only does Digital PR increase organic visibility, it can also help protect brands by improving E.E.A.T signals.
Measurement and Performance:
Digital PR isn’t just about building links, the book explores traditional link building KPIs and wider brand metrics to provide a more holistic overview of the value of digital PR on SEO, brand and marketing.
Digital PR and SEO Terms:
The SEO industry is jargon heavy, so we’ve provided definitions of all the most popular Digital PR and link building terms.
Unlock the true power of digital PR
Looking to elevate your digital PR game?
The Digital PR Playbook has been written to help brands, agencies and freelancers get the most bang for their buck from digital PR.
As a channel, we think it’s a game-changer, not only is it building organic visibility for the brands we work with, it’s also generating sales and building brand fame!
It will offer you useful advice and insight, alongside real-life examples that you can utilise to execute your own PR strategy.
Whether you’re new to the digital PR scene or you consider yourself already a pro, this playbook is beneficial for all levels. It will equip you with the tactics you’ll need to know to earn those quality links, increase rankings, and drive brand growth.
The book has been written by JBH’s team of online PR experts, who have over a decade worth of experience working on digital PR strategies and campaigns for B2B and B2C brands.
FAQ’s
Is this book available worldwide?
The paperback version is available to purchase on Amazon in these countries: US, UK, DE, FR, ES, IT, NL, PL, SE, JP, CA, and AU.
Is this available on Kindle?
We want to make this book accessible to everyone so you will be able to download The Digital PR Playbook on your Kindle from the 12th of October 2024.
Is this book suitable for those new to digital PR?
Yes it is, it starts from the very beginning, providing a definition of digital PR and its benefits, its origins from link building and explores the tactics you need for successful digital PR campaigns.