Digital PR
Digital PR Glow Up: How Cosmetify Achieved a 421% ROI
To give it a glow-up, JBH crafted a performance-driven digital PR strategy designed to improve search visibility, secure high-authority links, and boost revenue.
JBH delivers beauty PR services that secure high-authority coverage, strengthen backlink profiles, and increase organic search visibility for beauty brands.
Our beauty PR campaigns have earned coverage in Vogue, Harper’s Bazaar, Refinery29, and Cosmopolitan.
In the competitive beauty sector, our SEO-first PR approach improves search rankings, builds authority, and connects brands with their audiences.
Beauty PR Services and Campaign Types at JBH
JBH combines creative storytelling, trend analysis, and data-led strategies to help beauty brands stand out in crowded markets. We partner with global cosmetics retailers and niche skincare innovators, collaborating with SEO, brand, and content teams to deliver measurable results.
Beauty digital PR services from JBH include:
- Data-Led Campaigns: JBH uncovers beauty trends, consumer behaviour, and market insights to create PR stories that earn high-quality coverage and backlinks.
- Press Office: JBH runs always-on outreach that delivers timely tips, expert commentary, and seasonal beauty trend advice to journalists.
- Thought Leadership: JBH positions brand founders, product developers, and beauty experts in top-tier media to build trust and EEAT authority.
- Performance Reporting: JBH provides detailed dashboards on rankings, backlinks, and referral traffic.
From trending skincare ingredients to new makeup launches, JBH keeps beauty brands visible with media and search engines.
Beauty PR Clients Supported by JBH
JBH supports beauty brands at all growth stages with PR campaigns that secure media coverage and improve search visibility.
- Cosmetify – a discovery platform for cosmetics, skincare, haircare, and fragrances that helps consumers shop smarter.
- HD Brows – a UK beauty brand known for brow treatments, professional training, and award-winning products.
- Nouveau Lashes – a leader in professional lash treatments, from LVL and extensions to pioneering the LVL Lash Lift.
- KB Pro – a permanent makeup and microblading brand trusted by professionals for training and products.
JBH beauty PR campaigns secure coverage in national, lifestyle, and beauty media, positioning brands as authorities in their niche.
Case Study:
Cosmetify: Data-led PR driving global brand visibility
JBH used search and social data to promote the Cosmetify Index of the world’s hottest beauty brands. Earning 250+ backlinks and features in Glamour, Elle, and Daily Mail.
View Case StudiesHD Brows, Nouveau Lashes & KB Pro: Group-wide beauty PR performance
Across the Nouveau HD Beauty Group, JBH delivered measurable PR results:
- HD Brows – 67 backlinks (Avg. DA 58), achieving 167.5% of KPI.
- Nouveau Lashes – 44 backlinks (Avg. DA 66), achieving 110% of KPI.
- KB Pro – 46 backlinks (Avg. DA 63), achieving 115% of KPI
Campaign highlights include:
- Biggest Beauty Blunders – a hero campaign that drove links, traffic, and reinforced HD Brows’ expert authority.
- Minimalist Beauty Guide – a campaign that built awareness for Nouveau Lashes by aligning with natural beauty trends.
- Beauty Career Index – a KB Pro hero campaign that targeted beauty media and training audiences.
Begin Your Beauty PR Journey with JBH
JBH supports beauty brands from campaign ideation to reactive press office activity, driving sustainable growth through digital PR.
Book a discovery call today to see how JBH’s beauty PR services can help your brand grow visibility, improve rankings, and inspire audiences.
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What do our clients think of us?
We’ve been working with JBH for 7+ months and it’s made a world of difference to our SEO strategy. Their communication, diligence and creativity when it comes to their link-building campaigns have also been a breathe of fresh air. I’m looking forward to continuing our work together and can’t wait to see where our traffic gets to as a result
Dorothy Edgar
SEO Manager | Cosmetify
I know how difficult it is to find a marketing agency that genuinely proves their worth. Too many ifs, buts, and maybes get bandied around these days. If you want to work with an agency that is honest, who cares, and is interested in your business, then work with JBH. No faff, no nonsense, just proper work. They get it done. Credit to their entire team.
Jack Smithson
Head of Marketing | Better.co.uk
We absolutely love working with JBH and we’re so happy with the results they’ve driven for us this year.
Fiona Wallin
Head of Content & Social | Tails.com
Thanks to JBH for all of the incredible work! I am in the middle of pulling a top-level report and we’ve had the best month all year – JBH has been a HUGE part of that. Thank you.
Hannah Byrne
Digital PR Manager | Nerdwallet
We love working with JBH – super proactive with their reactive link-building throughout the winter season driving high quality links for our brand. They’re also a delight to work with, which is super important to us.
Natasha Berthiaume
Head of Brand | Hometree