Select Car Leasing Digital PR Case Study
40% increase in page one rankings for automotive brand through digital PR
Digital PR
Results
Digital PR Results
104
Links achieved
347 %
Above Link KPI
50
Average DA
597 +
First page rankings
JBH worked with leading UK workwear clothing & PPE provider Workwear Express in order to increase the number of relevant and impactful dofollow links and unique referring domains linking to the site through digital PR activity.
The Challenge
Due to the competitive nature of the niche industry in which Workwear Express operates, the PR strategy for the client also focused on increasing rankings for keywords and increasing search interest in the brand.
With minimal blog content on site, and the topic of workwear limiting the team’s ability to identify and outreach brand and product focused content, ideation and reactive opportunities had to incorporate creative and ‘outside of the box’ hooks and angles that would be of interest to the target audiences and publications the client wanted to generate coverage and links within.
Objective
As part of the adaptable brief delivered to the JBH digital PR team, the campaign executed for Workwear Express aimed to build a range of UK links to identified key category pages from relevant industry, b2b, and consumer sites using a blend of reactive, proactive, thought-led features and newsjacking tactics.
The Solution
The team decided to take a three pronged approach, focusing balanced efforts on proactive outreach planned ahead of time to boost visibility and reputation to coincide with national awareness days, sporting events and culturally significant dates.
We also utilised our ability to execute timely reactive and newsjacking efforts that aimed to piggyback on relevant news stories and trending topics dominating the media landscape, hooking onto extreme weather warnings, law changes and viral stories emerging on TikTok and other social platforms.
Finally, we focused attention on the longer lead impact of feature pitching exclusive thought leadership comments and articles to leading industry press likely to be consumed by potential and future customers and stakeholders of Workwear Express.
Results in Detail
Since commencing work on this clients account, we’ve helped to:
- Increase the number of referring domains by 35% in less than 5 months
- Increase the traffic and keyword rankings across 149 of Workwear Express pages
- Increase the SERPS position of the keyword “work clothing” from position 6 to position 1 on page one
- Increase the SERPS position of the keyword “work uniforms” from position 53 to position 6 on page one
- Increase the SERPS position of the keyword “hi vis jacket” from position 8 to position 3 on page one
- Increase the SERPS position of the keyword “custom work clothing” from position 46 to position 6 on page one
