Preply Digital PR Case Study – UK Polite Cities Index
Semantic analysis of TripAdvisor reviews revealed the UK’s most (and least) polite cities, earning links and driving 71M views across social media.
Digital PR
Results
Reactive PR / Newsjacking / Thought Leadership
205
Links achieved
69
Average DA
58 %
Do-Follow Links
Digital PR Results in Detail
Over a half of the links earned for The Neem Tree are do-follow (58%), with the rest being no-follow but on hyper-relevant publications such as Dental Review and Dental-Nursing to name just two.
Over three-quarters of the coverage secured (78%) was offered to the journalist as an exclusive, proving that fresh, unique perspectives can land links for dental brands. Even better, we regularly get journalists approaching us for more expert commentary from The Neem Tree – because great work builds lasting connections.
Just over 85% of the linked coverage is from health and lifestyle publications. That means the content is not only relevant but rooted in trust and authority, making Google recognise EEAT. These results will keep audiences and algorithms grinning from ear to ear!
Results
Traditional PR Metrics
459
Engagement
472 mil
Reach
3.75 mil
Views
The Brief
The Neem Tree is a unique group of dental practices with locations in Wandsworth and Esher, London. With a focus on holistic dentistry, The Neem Tree offers a serene and soothing experience for patients seeking more than just dental care.
In an intensely competitive market where local search visibility is crucial, The Neem Tree partnered with us to elevate their digital presence.
Our mission? To boost their traffic, drive enquiries, and amplify brand awareness among their ideal clientele.
By leveraging strategic digital PR, we set out to ensure The Neem Tree truly stands out in the crowded dental landscape.
The Solution
Every piece of content had a clear goal: to showcase The Neem Tree’s experience, expertise, and authority to build trust.
Leading with expert-driven insights, we had plenty of chances to earn links to the homepage, boosting overall brand authority.
Meanwhile, our trend-focused placements helped us target local pages, increasing visibility where the practice needed it most to help drive enquiries.
Our carefully crafted content made it easy for journalists to include the commentary and advice, cementing The Neem Tree as experts in their field while providing publications with insight relevant to their specific audience’s interest.
Coverage Relevance
The Neem Tree’s most engaged audiences would be on health and lifestyle and regional publications. So, we measured every piece of coverage to check that it was relevant to those audiences.