Digital PR Glow Up: How Cosmetify Achieved a 421% ROI
To give it a glow-up, JBH crafted a performance-driven digital PR strategy designed to improve search visibility, secure high-authority links, and boost revenue.
Digital PR
Results that leave competitors in the rear-view mirror
Over 12 months
1321
Total placements
1267
DA 30+ links
61
Average DA
198
National placements
1031
Regional placements
Select Car Leasing competes in a market where visibility sets the pace and hesitation can send a brand straight to the hard shoulder.
JBH built a newsroom-powered PR engine engineered for acceleration, not hesitation. The strategy delivered national coverage at speed, strengthened commercial-page visibility, and kept Select Car Leasing cruising well ahead while rivals struggled for traction.
JBH supplied a steady stream of stories fuelled by trends, regulations, consumer behaviour, and motoring expertise. This steady pipeline gave Select Car Leasing the authority lift required to hold the strongest footprint in the UK leasing landscape.
Organic visibility
Select Car Leasing’s strategic approach to digital PR successfully amplified their online presence and search engine performance. Crucially, the growth in visibility was not achieved at the expense of established credibility; instead, it was underpinned by the consistent maintenance of high domain authority signals.
12-month organic visibility:
- Impressions: 2.3m to 3.72m
- Avg keyword position: 27 to 13
A Year of Outpacing the Market at Every Turn
JBH tracked sector-wide performance benchmarks to understand Select Car Leasing’s competitive position.
Referring domains:
Select Car Leasing continued adding high-quality links throughout the year, moving from roughly 2.3k to nearly 3k referring domains, enough to keep competitors firmly in the slipstream.
Share of Voice:
A dominant 55–60 percent share of voice reinforced Select Car Leasing’s presence across leasing-related conversations. Competitors operate at significantly lower volumes.
Top-three keyword positions:
Select Car Leasing’s visibility in premium positions increased from about 22.5k to nearly 30k top-three rankings. This level of control gives Select the strongest grid position across the industry.
Together, these markers show a brand that kept building speed while rivals eased off the accelerator.
Campaigns With Serious Mileage
Alongside reactive hits, JBH rolled out data-led campaigns designed to generate substantial coverage. Our Best-Performing Campaigns Included:
- Dash Cam Warning: 360 placements, a clear front-runner with powerful media demand
- UK Drive-Thru Index: 201 placements, bringing data-led storytelling into top gear
- Headlight Warning: 137 placements, spotlighting ongoing motoring concerns
- Reversing on the School Run: 81 placements, a regional favourite
- Stargazing Spots: 62 placements, a lifestyle-friendly detour that delivered steady results
- De-Icing Cars: 61 placements, a winter essential that stuck the landing
These campaigns show how JBH kept the tank full with concepts that captured attention and supplied meaningful authority signals month after month.
Commercial Categories That Shifted Up a Gear
Search Console data showed strong upward movement across Select Car Leasing’s revenue-critical landing pages.
| Keyword Ranking Performance | ||
| ‘EV leasing’ | ‘Van leasing’ | ‘Fleet solutions’ |
| EV category page: 27 → 23
[Electric car lease]: 8 → 6 [Electric car lease deals]: 5 → 2 [EV lease deals]: 10 → 6 |
Van category average: 8 → 5
[Van lease deals]: 4 → 3 [Van leasing UK]: 3 → 2 [Lease van]: 4 → 3 |
Fleet category page: 25 → 19
[Fleet solutions]: 7 → 6 |
These improvements give Select Car Leasing firmer control over profitable search territories while keeping competitors behind.
Key Takeaways From a High-Performance PR Engine
- Large-scale national and regional visibility strengthens authority across commercial categories
- Consistently strong DA signals support reliable growth in competitive sectors
- A mix of reactive and campaign-led stories keeps the brand in permanent motion
- Search gains improve when PR aligns closely with key revenue areas
- Select Car Leasing advanced through the year with more speed and stability than any rival in the space
Brief
Select Car Leasing tasked JBH with improving commercial-page visibility, increasing national recognition and ensuring the brand retained sector leadership. The team needed PR stories powered by trend insights, motoring updates and technical understanding of the leasing market.
The Solution
JBH delivered a newsroom-style operation that produced daily stories across the entire year. Trend analysis, regulation tracking and rapid content creation ensured Select Car Leasing appeared whenever motoring topics dominated the news cycle. Expert commentary strengthened credibility in national outlets. Data-led campaigns added depth, while reactive stories kept the wheels turning.
The strategy centred on the following key commercial pages:
- EV leasing
- Van leasing
- Fleet solutions
And used media friendly trends to drive even more links & coverage:
- Motoring rules
- Driving laws
- Seasonal behavioural trends
Search-aligned insights support commercial priorities
This combination ensured Select Car Leasing remained visible, trusted and widely referenced across the leasing category. JBH strengthened Select’s authority across the year with ongoing media coverage that compounded search performance.
Select Car Leasing now holds the most powerful visibility footprint in the UK leasing market, supported by a backlink profile designed for long-term strength. Competitors continue to operate at a distance while Select Car Leasing maintains clear control of the road ahead.
Neil Goodwin
Editor | Select Car Leasing