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Digital PR
Digital PR Results
52
Total Campaign Links
26 %
Links to Commercial Pages
72
Average DA
20 %
Do Follow Links
In an economic downturn, budgets tighten and every single penny counts. Our client Better.co.uk made a bold move: cut marketing spend by 58.4%, leaving digital PR as the only organic marketing activity.
Rather than dialling down performance, the leaner strategy delivered standout results. JBH focused on a performance-led digital PR approach that prioritised earning links to the client’s commercial and revenue generating pages.
The outcome? A 60.3% uplift in revenue and a 25% improvement in ROI, proving that when budgets are under pressure, our digital PR service can fuel your business
JBH’s performance-led digital PR strategy delivered:
60 %
Revenue Increase
23 %
Marketing ROI Increase
-90 %
CPL Reduction (YoY)
-89 %
CPC Sign Up (YoY)
Digital PR Results In Detail
26% of links earned by JBH point directly to key category pages, fuelling a 60% revenue increase year on year. Cost per Lead was reduced by 90% (YoY) and Cost per Customer Sign Up reduced by 89% (YoY).
A fifth of these links were do-follow, boosting visibility for revenue-driving keywords and strengthening search performance.
Top-tier coverage in Forbes and niche finance titles like Insurance Edge landed powerful links to key category pages and put the brand in front of the right audience. The result? New mortgage sign-ups jumped by 36.78% (up from 21%) outpacing remortgages and driving more value for the business.
Expert-led PR works in regulated sectors: Over three-quarters (76%) of coverage was either exclusive or expert-driven, proving that journalists actively encourage insights from Better.co.uk mortgage experts.
Key Takeaways
A performance-focused digital PR strategy delivers both brand visibility and measurable impact.
Securing links to key category pages improves revenue, reduced overall marketing spend and crucially reduced customer acquisition costs.
High-authority coverage not only boosts organic visibility but also enhances brand credibility.
Strong journalist relationships built through expert-driven PR creates lasting and ongoing media opportunities.
Brief
Better.co.uk is more than just a mortgage broker, it’s a digital-first platform that simplifies the home-buying journey, helping people find the right mortgage with ease and confidence.
In a highly saturated market where trust, visibility, and authority make all the difference, Better.co.uk partnered with JBH to drive qualified traffic, improve search rankings, and build brand awareness among homebuyers.
Through targeted digital PR, we set out to position Better.co.uk as a credible, go-to source for mortgage advice and comparison.
By securing coverage on high-authority sites and creating data-led stories that resonated with media and audiences we helped the brand rise above the noise in a fiercely competitive space.
The Solution
Better.co.uk already had a strong foundation, offering a user-friendly platform and expert mortgage advice.
But what it lacked was the visibility and authority needed to cut through a crowded market and drive meaningful commercial results. That’s where JBH stepped in.
We shifted the focus from general awareness to performance-led digital PR, designed to improve rankings, earn trust, and ultimately drive revenue.
By creating newsworthy, data-led content tied to homebuying trends and expert insights, we earned high-quality links to key commercial pages boosting Better.co.uk’s authority where it mattered most.
Targeted placements across high-authority publications not only built credibility but directly improved organic visibility, helping Better.co.uk reach more people at the exact moment they needed mortgage advice.
Jack Smithson
Head of Marketing | Better.co.uk