Digital PR Glow Up: How Cosmetify Achieved a 421% ROI
To give it a glow-up, JBH crafted a performance-driven digital PR strategy designed to improve search visibility, secure high-authority links, and boost revenue.
Digital PR
Results
Total campaign links: 92
73
Reactive placements
5
Product pitches
8
Newsroom placements
86
DA 30+ links
66 %
Do Follow Links
Spacegoods entered 2025 as a challenger in the functional mushroom coffee market. But in a market dominated by bigger players and fleeting fads, backlinks alone wouldn’t keep the brand in orbit.
JBH designed a performance-led digital PR strategy to propel Spacegoods into the stratosphere in a highly competitive market. JBH secured authoritative links, boosted search and brand visibility, and sent organic traffic to the moon.
The outcome? A 75.7% surge in organic sessions, a 45% increase in share of voice, and a growing reputation as one of the UK’s most credible wellness challengers
Performance impact
March to September 2025
76 %
Organic Traffic
45 %
Share of Voice
12 %
High DA link growth
Spacegoods outpaces competing brands in the UK mushroom coffee market
According to MyTelescope search share data, from March to August 2025, search interest in the brand jumped by +122%, overtaking Dirtea in brand visibility and making Spacegoods the fastest-growing player in the UK mushroom and adaptogen-based coffee market.
- Share of search doubled: Spacegoods climbed to 30% share, up from 15%, while Dirtea dropped to 46% (down 35%).
- Search volume rising fast: “Spacegoods Review” (27.6K) and “Spacegoods Rainbow Dust” (9.3K) now rank among the top search queries, with breakout growth of +450% for terms like “Rainbow Dust review.”
- Competitors losing momentum: Dirtea and London Nootropics both saw double-digit declines in interest, while Spacegoods pulled ahead as the category’s challenger leader.
This trajectory highlights not only growing consumer curiosity but also the impact of a PR strategy designed to turn brand mentions into measurable visibility and market leadership.
Data: MyTelescope, March–August 2025
Digital PR Results In Detail
- Reactive PR: 73 quick-turnaround placements generated 46 high-DA links in 24 hours!
- Coverage quality: 92 placements with an average DA of 60.
- Diversity of reach: Coverage landed across national press, lifestyle media, regional titles, and specialist niches (health, sport, travel, beverages).
- Recognised by AI: TalkSPORT coverage for Hydrodust was surfaced for “best electrolyte powders 2025” proving Spacegoods’ PR impact now extends into emerging LLM search channels.
- Balanced mix: 14 national, 50 regional, 19 lifestyle, and multiple specialist titles ensuring audience relevance.
AI Visibility and Product Placement
Search is changing and JBH ensure Spacegoods are way ahead. Beyond traditional PR coverage and backlinks, JBH’s PR strategy secured placements that AI-powered search tools are now surfacing directly to consumers, proving PR value goes well beyond links.
- AI-driven visibility: TalkSPORT’s feature on electrolyte powders positioned Spacegoods Hydrodust as “Best for Cognitive and Wellness Support.” That same piece now appears in AI search results when users query “best electrolyte powders 2025” expanding discovery channels beyond Google..
- Trusted product roundups: Spacegoods featured in Good Housekeeping’s “Best Mushroom Coffees” roundup, giving Rainbow Dust a seal of approval in one of the UK’s most consumer-trusted outlets.
- Category leadership in lifestyle media: Glamour Magazine spotlighted Rainbow Dust in its “Best Mushroom Supplements for 2025” feature, putting the brand side by side with international leaders in the wellness space.
Together, these placements show how earned media can fuel visibility across both traditional search engines and emerging AI-driven platforms, while also building consumer confidence through trusted product endorsements.
Spacegoods named a top 3 exploding topic
According to Exploding Topics, a platform that tracks rising consumer and market trends before they go mainstream, Spacegoods is now ranked in the top 3 fastest-growing topics globally.
This recognition signals not only surging consumer interest in functional wellness but also Spacegoods’ ability to capture cultural momentum ahead of competitors.
Being featured here shows that Spacegoods isn’t just winning in the mushroom coffee niche, it’s gaining traction as one of the most talked-about emerging brands worldwide.
Source: Exploding Topics, September 2025
Coverage Relevance
Spacegoods’ core audience sits across lifestyle, wellness, consumer, and national news outlets. The campaign hit all of these, with strong placement diversity.
Brief
Spacegoods is a functional wellness brand, known for products like Rainbow Dust and Hydrodust. Competing in a fast-moving category where credibility is key, Spacegoods partnered with JBH to grow traffic, strengthen search visibility, and secure category leadership.
The Solution
We shifted from broad brand awareness to revenue-driven digital PR:
- Reactive storytelling positioned Spacegoods as a credible authority on mushroom coffee, hydration, and wellness alternatives.
- Product pitching ensured flagship SKUs earned coverage and consumer attention.
- Newsroom content kept Spacegoods consistently visible across national and lifestyle media.
- Authority focus by targeting DA50+ placements, JBH ensured Spacegoods built durable authority, future-proofing performance against search algorithm changes.
The result? Spacegoods now ranks as a “challenger leader” in functional wellness: gaining ground on Rheal, surpassing Dirtea, and securing the sector’s most impactful traffic growth