Better.co.uk increased revenue by 60% with Digital PR in Just Six Months
When budgets tightened, this client saw a 60% surge in revenue from investing in digital PR activity.
Digital PR
Digital PR Results
58 %
Links to category pages
41 %
Links to Cosmetify Index
12 %
Homepage Or Brand Mentions
58
Average DA
68 %
Do Follow Links
Cosmetify’s annual Beauty Index had already made a name for itself, but when it came to delivering a real return on investment, the results were more concealer than highlighter.
To give it a glow-up, JBH crafted a performance-driven digital PR strategy designed to improve search visibility, secure high-authority links, and boost revenue.
The result? A remarkable 74% surge in organic traffic and a 162% uplift in revenue proving that digital PR isn’t just about looking good; it’s about delivering flawless business results.
Results
JBH’s performance-led digital PR strategy delivered:
74 %
Organic Traffic
162 %
Revenue
421 %
ROI
1621 %
Category Revenue
Digital PR Results In Detail
72% of links earned by JBH point directly to key category pages, fuelling a 162% revenue increase year on year.
Over two-thirds of these links were do-follow, boosting visibility for revenue-driving keywords and strengthening search performance.
75% of coverage landed on top-tier beauty and lifestyle publications like Grazia and Glamour, securing links directly to category pages AND driving exposure with the right audience.
Expert-led storytelling works: Over three-quarters (76%) of coverage was either exclusive or expert-driven, proving that journalists actively encourage insights from Cosmetify’s beauty experts.
Coverage Relevance
Cosmetify’s most engaged audiences would be on beauty, consumer and lifestyle publications. So, we measured every piece of coverage to check that it was relevant to those audiences.
Brief
Cosmetify is not just a beauty platform. It helps consumers discover the best beauty products at unbeatable prices.
In a fiercely competitive industry where visibility is everything, Cosmetify partnered with us to drive traffic, increase conversions, and enhance brand awareness among beauty enthusiasts.
Through strategic digital PR, we positioned Cosmetify as a go-to destination for beauty lovers, securing top-tier coverage, boosting search rankings, and ensuring the brand shines in the crowded beauty marketplace.
The Solution
Cosmetify’s digital PR strategy has always been strong, with the Cosmetify Beauty Index serving as a valuable brand awareness tool. But while it generated buzz, it had yet to drive measurable commercial impact. That’s where JBH came in.
By shifting the focus from broad awareness to revenue-driven digital PR, we transformed content into a powerful growth tool and we leveraged expert insights to secure high-quality homepage links, boosting overall brand authority.
Meanwhile, our trend-driven placements strategically targeted category pages, improving search visibility and driving commercial results the client had never seen before.
By making content irresistible to journalists, we ensured Cosmetify’s insights were featured in high-authority media, delivering both brand credibility and valuable traffic and revenue growth.
Dorothy Edgar
SEO Manager | Cosmetify