Your Baby Club Digital PR Case Study
JBH used a dynamic digital PR approach to appeal to a diverse mix of publications, ranging from high domain to high relevance, to help with long-term brand objectives.
Digital PR
Results
Digital PR Results
50
Links
75
Average DA
20 %
Do Follow
93 M
Online Views
231
Social Shares
When JBH began collaborating with Joe and Cheryl from Equitable Mediation earlier in 2024 we knew we had to handle our digital PR content with the utmost care and sensitivity. Fast forward a few months, and we’re now earning links and coverage almost daily for Joe and Cheryl’s brand, a marriage made in heaven.
Their expertise as divorce mediators in the US has been invaluable, helping us share insights on one of life’s most significant transitions – a true masterclass in reactive PR and thought leadership.
Digital PR Results In Detail
Our carefully crafted strategy delivered exceptional results, significantly boosting Equitable Mediation’s online visibility and credibility.
Estimated 9.3 million Online Views:
By securing placements in high-traffic media outlets, we ensured that Equitable Mediation’s expert advice reached millions of readers. This level of exposure has been instrumental in positioning them as trusted leaders in divorce mediation.
High-Quality Links:
The average domain authority of links secured is 75, which proves just how high quality the coverage is and 20% of those links are do-follow. Over 50% of secured coverage was offered as an exclusive to journalists, which is something we know journalists value and prefer.
231 Social Shares:
These shares helped amplify the content further, engaging audiences on social platforms and driving additional traffic back to Equitable Mediation’s site.
Coverage Relevance
U.S. Domains: 87% of the links are from U.S.-based domains, perfectly aligning with Equitable Mediation’s target market.
Audience Relevance
75% of links come from relationship-focused outlets or were featured in the relationships section of general publications.
Background
Divorce ranks as the second most stressful life event according to the Holmes and Rahe stress scale, making it a deeply sensitive subject to address. When Joe and Cheryl from Equitable Mediation approached us earlier this year, they needed a strategy that would not only boost their online presence but also convey their expertise and compassion in guiding couples through divorce mediation.
Objective
With Equitable Mediation’s depth of knowledge and experience, we knew that positioning them as thought leaders in the industry would be key to achieving their goals. Our approach combined news-jacking, reactive PR, and strategic media outreach to secure high-quality placements and drive significant online engagement.
The Solution
Thought Leadership through Exclusive Commentary:
We identified key topics in the media related to relationships, marriage, and divorce, positioning Joe and Cheryl as the go-to experts. By offering journalists exclusive insights and expert commentary, we ensured that Equitable Mediation’s voice was heard on platforms that matter.
Newsjacking and Reactive PR:
By staying ahead of the news cycle, we were able to insert Joe and Cheryl into relevant conversations at the perfect moment. Whether it was a trending topic about relationships or a news story about changes in divorce law, we ensured their expert opinions were featured, reinforcing their authority in the field.
Targeted Media Outreach:
Our media outreach was highly targeted, focusing on securing coverage in publications with strong domain authority (DA) and a focus on relationships. We prioritised U.S.-based media outlets to align with Equitable Mediation’s primary market.
Our collaboration with Equitable Mediation exemplifies how a well-executed digital PR strategy can enhance brand visibility and establish thought leadership, even in highly sensitive industries like divorce mediation. By leveraging our expertise in media outreach, we’ve helped Equitable Mediation gain an authoritative online presence, making a meaningful impact in the lives of those navigating the complexities of divorce.
