How KPIs can take your digital PR campaign from zero to hero
Digital PR
If you missed our Missing Link webinar with top home and interiors journalists you can catch up here.
JBH invited Jenny Wood freelance journalist for publications including The Daily Mail and Good Homes and Olivia Heath, Digital Editor at House Beautiful, to share insight into how the pandemic has affected their roles, the types of pitches they want to receive and the opportunities for brands.
Jenny & Olivia covered the following topics:
- How the roles of home and lifestyle journalists and editors have changed
- How has it impacted the news desk / the publications they write for
- What kind of stories do they want PRs to pitch
- Pitch fails
- How to optimise stories for coverage
Jenny Wood
Formerly Lifestyle Editor at Buzz (The Sun), and before that, Features Editor at LOOK magazine, Jenny has over 20 years experience working and freelancing for publications including The Daily Mail, Notebook, Fabulous, Red, Good Homes, Glamour, Metro, Top Santé, Cosmopolitan, Woman’s Own, Closer, Pick Me Up, Chat, Men’s Health, CosmoBride, Real Health & Beauty and Company.
She specialises in lifestyle, homes, real life/human interest stories, emotional wellbeing, health and fitness, sexual health and out-and-about features.
Olivia Heath
Olivia has been the Digital Editor at House Beautiful for four years overseeing all editorial output online, as well as managing social media channels and spearheading new campaigns and franchises. Before making the switch to homes & interiors, she worked in showbiz & celebrity for four years at Reveal magazine online.
Formerly Lifestyle Editor at Buzz (The Sun), and before that, Features Editor at LOOK magazine, Jenny has over 20 years experience working and freelancing for publications including The Daily Mail, Notebook, Fabulous, Red, Good Homes, Glamour, Metro, Top Santé, Cosmopolitan, Woman’s Own, Closer, Pick Me Up, Chat, Men’s Health, CosmoBride, Real Health & Beauty and Company.
She specialises in lifestyle, homes, real life/human interest stories, emotional wellbeing, health and fitness, sexual health and out-and-about features.
