How KPIs can take your digital PR campaign from zero to hero
Digital PR
We were joined by Ashley Kirk, Senior Data Journalist at The Telegraph to discuss how we can develop and pitch data-led stories that have the most chance of securing coverage.
With more and more data at our disposal, PRs are taking advantage of this resource to generate credible, reliable & authoritative coverage for brands, but we wanted to find out how PRs can optimise their data-led campaigns for journalists.
The webinar covered:
- What is data journalism and some best-case examples?
- How to source data: The data collection methods and sources journalists prefer
- How to communicate data: The principles of data visualisation
- How to pitch data: How to find a story and pitch multiple angles from it
- How to package your data pitch
Guest speaker:
Ashley is a Senior Data Journalist at The Telegraph, interested in using data to uncover stories and tell them in new, visual ways. Before this, he wrote for a number of publications including the Guardian and City AM. He also teaches data journalism classes in his role as a Visiting Lecturer at City University London.
