A Practical Digital PR Checklist for Building Brand Authority

Building brand authority is essential for brands looking to increase trust, visibility and organic performance in competitive search landscapes. Strategic digital PR plays a key role by helping brands earn high-authority media coverage, relevant backlinks and expert positioning across priority topics.

Rather than relying on one-off campaigns, building brand authority through digital PR requires a consistent, insight-led approach that aligns with search demand, commercial goals and journalist interest.

Based on our experience delivering digital PR for Select Car Leasing, we’ve created the ultimate checklist with the key steps brands should follow to use digital PR as a tool for building brand authority.

Use it as a practical framework to ensure your digital PR activity supports long-term brand authority, trust and organic growth.

Download the practical Digital PR checklist here to help build brand authority through consistent, insight-led coverage and long-term organic growth.