The Digital Marketers Reading List Vol 2
Digital Marketing
Tips
What thoughts or feelings come to mind when you see or hear the words ‘annual report’? Chances are fear and dread will be more prominent than anticipation and excitement.
But annual reports come in many shapes and sizes and aren’t limited to financial statements or investor sentiment. In fact, they’re often bursting at the seams with verified data and actionable insights, which could take your digital PR campaigns to the next level.
Here are 25 annual reports (in no particular order) to keep an eye out for, as well as their release dates.
1. The Autumn Budget
Release date: Wednesday 6 November 2019
From raising taxes to reducing spending, decisions in the UK government’s Autumn Budget affect everyone. After announcing this year’s Budget, the Chancellor of the Exchequer, Sajid Javid said: “This will be the first Budget after leaving the EU. I will be setting out our plan to shape the economy for the future and triggering the start of our infrastructure revolution.”
2. Unilever Annual Report
Release date: March 2020
With a presence in over 190 countries, Unilever’s products reach 2.5 billion consumers a day. Along with financial statements and a governance report, its Annual Report also contains information about strategy, including environment and sustainability wins.
3. Expedia Group’s Travel Pricing Outlook
Release date: February 2020
This year, Expedia Group’s Travel Pricing Outlook found that travellers could save 20% or more of flight costs by booking on a weekend. It uses sophisticated analysis of Airlines Reporting Corporation’s (ARC) global air- and Expedia Group’s lodging-trend data.
4. Aviva Family Finances Report
Release date: February 2020
Even though Aviva’s Family Finances Report is primarily meant for its clients, the range of data about monthly income, savings, investments and expenditures will add fuel to any financial-based campaign.
5. Nike Annual Report
Release date: July 2020
FY19 was a big one for Nike – its “Dream Crazy” campaign invited millions across the globe to honour the trailblazers of women’s sport. Its Annual Report looks at financial gains, strategic goals and future plans.
6. Vodafone – Various
Release Date: May 2020
In addition to its Annual Report, which explores financial performance and sustainability initiatives, Vodafone also publishes reports about digital and technology trends. In 2019, Digital, Ready? was released to help businesses conquer digital transformation, while Harnessing technology to tackle loneliness looked at how the over 50s could stay independent for longer.
7. Global Energy Perspective
Release date: February 2020
Every year, Mckinsey publishes its Global Energy Perspective to help clients understand the implications of the energy transition. This year’s report said that global energy demand would plateau around 2030 after a century of rapid growth.
8. Bank of England Annual Report
Release date: June 202
Seeing as the Bank of England is responsible for maintaining monetary and financial stability, its Annual Report makes for essential reading. In 2019, it also published the Future of Finance report, which gathered insights from over 300 entrepreneurs, financiers, tech firms, global investors, consumer groups, charities, policymakers and business leaders across the United Kingdom and overseas
9. Brand Footprint report
Release date: May 2020
Every year, Brand Footprint reveals which FMCG brands have been chosen by consumers over 1 billion times. According to the 2019 edition, there were 17 companies that made the list, and 14 local brands that made the exclusive ‘billionaire club’.
10. Global FMCG Market Business Confidence Report
Release date: May 2020
Yet another insight into the FMCG industry, the Global FMCG Industry Business Confidence
Report offers a current state of the global economy, company growth outlook, supplier price projections and significant investment activities.
11. World Health Statistics
Release date: April 2020
The World Health Organisation’s Global Health Observatory issues numerous analytical reports on the current situation and trends for priority health issues. Its annual World Health Statistics report presents the most recent health statistics for the WHO Member States.
12. UN Climate Change Annual Report
Release date: June 2020
Commenting on this year’s report, UN Climate Change Executive Secretary Patricia Espinosa said: “Alongside new scientific evidence and the increasingly observable signs of climate change – from melting glaciers to massive storms – 2018 showed that the world is now ready and determined to act. As this annual report illustrates, the UNFCCC secretariat continued to support tirelessly the global climate platform that supports and encourages this progress.”
13. Media Nations report
Release date: August 2020
Ofcom’s Media Nations report reviews key trends in the television and video sector as well as the radio and audio sector. There’s data and analysis on traditional broadcast television and radio services, as well as the impact of other types of video and audio.
14. World Insurance Report
Release date: May 2020
“Emerging risk trends and rising customer expectations are dramatically changing the landscape for insurance, and providers must be agile in how they respond,” says Anirban Bose, CEO of Financial Services at Capgemini, who publish the World Insurance Report.
15. UK Online Retailing Market Report
Release date: July 2020
Mintel claims that this report provides “the most comprehensive and up-to-date information and analysis of the Online Retailing market, and the behaviours, preferences and habits of the consumer.”
16. Global Childhood Report and End of Childhood Index
Release date: May 2020
For the past three years, Save the Children has published the statistics, the stories and the factors that are helping more children survive and thrive. This year, it was revealed that at least 280 million children – or 1 child in 8 – are dramatically better off today than at any time in the past two decades.
17. Accenture Technology Vision
Release date: February 2020
Every year, Technology Vision and Accenture Research professionals identify five technology trends that will shape business over the next three years. In 2019, it said that the post-digital era was upon us, raising the question of how leaders could set themselves apart.
18. Charity Commission Annual Report
Release date: July 2020
Responsible for maintaining an accurate and up-to-date register of charities, the Charity Commission’s Annual Report provides detailed statistics about income, trustees, inquiries and incidents. The commission’s recent shift in strategic priorities reflect its changing role in representing the public interest to charities and are based on learning about how people value charity.
19. United Nations Annual Report
Release date: September 2020
“Global challenges require global solutions. It is not enough to proclaim the virtue of multilateralism; we must prove its added value,” said Secretary-General António Guterres upon the release of the UN’s Annual Report. In 2019, the UN helped mobilise and coordinate international assistance worth $15B for 133 million people in need.
20. TUC General Council Report
Release date: August 2020
The TUC brings together over five and a half million working people who belong to 48 member unions. Its General Council Report for 2019 covered the economy, Brexit and having a voice at work.
21. UK Automotive Sustainability Report
Release date: July 2020
2019 marked the 20th year of SMMT’s UK Automotive Sustainability Report, highlighting the importance industry places on balancing profitability and output with social and environmental responsibilities. Since the publication of the first Sustainability Report in 1999, average CO2 emissions per vehicle produced has fallen -31.2%.
22. The Global Liveability Index
Release date: September 2020
The Economist Intelligence Unit’s Global Liveability Index quantifies the challenges that might be presented to an individual’s lifestyle in 140 cities worldwide. Each city is assigned a score for over 30 qualitative and quantitative factors across five broad categories of Stability, Healthcare, Culture and Environment, Education and Infrastructure.
23. World Happiness Report
Release date: March 2020
The World Happiness Report is a landmark survey of the state of global happiness that ranks 156 countries by how happy their citizens perceive themselves to be. Last year’s report focused on happiness and the community: how happiness has evolved over the past dozen years, with a focus on the technologies, social norms, conflicts and government policies that have driven those changes.
24. Homelessness in Great Britain
Release date: November 2019
“It’s unforgivable that 320,000 people in Britain have been swept up by the housing crisis and now have no place to call home,” said Polly Neate, CEO of Shelter in 2018’s report. “These new figures show that homelessness is having a devastating impact on the lives of people right across the country.”
25. Statistics on Obesity, Physical Activity and Diet
Release date: May 2020
This NHS report presents information on obesity, physical activity and diet drawn together from a variety of sources for England. In 2019, 29% of adults classified as obese, which led to 10,660 hospital admissions.
