How KPIs can take your digital PR campaign from zero to hero
Digital PR
The Digital Marketing landscape is constantly changing, and it could be difficult to keep up with the latest trends, algorithm changes and industry shifts.
We have compiled a reading list – an updated Digital Marketers Reading List – for digital marketers that covers Digital PR, Content Marketing, Marketing Strategies, SEO, Marketing Comms, and Social Media Management.
Of course, we had to add our new book “The Digital PR Playbook” to the list. We believe that Digital PR should be an integral part of your marketing strategy. However, there is still a lot of confusion about what digital PR really is and the incredible value it can bring. So, we wanted to publish a book that focuses on Digital PR, showcasing that it is not just a link-building tactic, but how it can help you build brand fame.
Let’s get into it.
1. The Digital PR Playbook: The strategies and tactics you need to deliver digital PR campaigns that earn links, increase rankings and drive brand growth
“The Digital PR Playbook” by the JBH team is a strategic guide for navigating the evolving world of digital public relations. The book provides readers with a comprehensive toolkit for crafting effective digital PR strategies and running impactful campaigns that build brand visibility, drive engagement, and generate results.
The book covers everything from media outreach to leveraging SEO and content marketing. With actionable insights and real-life case studies, this playbook is a must-have for PR professionals, marketers, and business owners looking to excel in the digital age.
2. Marketing Communications: Integrating Online and Offline, Customer Engagement and Digital Technologies
“Marketing Communications: Integrating Offline and Online with Social Media” by Paul Russell Smith and Ze Zook is an essential guide for navigating today’s complex marketing landscape. This book provides a deep dive into the strategies and technologies that are reshaping marketing communications, with a focus on integrating offline efforts with online engagement.
It covers key topics such as digital marketing, social media, and the evolving role of traditional media in a connected world. Packed with case studies and practical insights, this book is ideal for marketing professionals, students, and business leaders looking to develop a cohesive, multi-channel marketing strategy that drives engagement and results.
3. High-Impact Content Marketing: Strategies to Make Your Content Intentional, Engaging and Effective
“High-Impact Content Marketing” by Purna Virji is a practical guide for marketers looking to create purposeful, results-driven content that resonates with audiences and meets business goals. The book provides strategies for developing content that aligns with consumer intent, helping businesses maximise engagement and conversions.
With insights into effective storytelling, audience targeting, and performance measurement, Virji equips readers with the tools to craft content that stands out in a crowded digital landscape. This guide is ideal for content marketers, digital strategists, and business owners aiming to elevate their content marketing efforts and deliver high-impact results.
4. SOSTAC® Guide to your Perfect Digital Marketing Plan
“The SOSTAC® Guide to Your Perfect Digital Marketing Plan” by PR Smith offers a step-by-step approach to creating a successful digital marketing strategy using the renowned SOSTAC® framework. The book breaks down the essential elements of Situation, Objectives, Strategy, Tactics, Action, and Control, providing readers with a clear roadmap for building effective marketing campaigns.
It includes practical tips for planning, executing, and measuring results in the digital space, making it a valuable resource for marketers, business owners, and students alike. With this guide, you can develop a comprehensive marketing plan that delivers real results and adapts to changing trends.
5. How To Get To The Top of Google: The Plain English Guide to SEO (Digital Marketing by Exposure Ninja)
“How to Get to the Top of Google” by the Exposure Ninja team is a comprehensive guide designed for businesses and website owners looking to improve their search engine rankings. With clear, actionable advice, this book simplifies the complexities of Search Engine Optimisation (SEO), making it accessible for beginners while still providing valuable insights for experienced marketers.
The authors focus on practical steps, from optimising your website’s content to mastering keyword research and building backlinks. Whether you’re aiming to attract more traffic or outshine your competitors, this book equips you with the tools to boost your online visibility and rise to the top of Google’s rankings.
6. SEO 2024: Learn search engine optimization with smart internet marketing strategies
“SEO 2024” by Adam Clarke is an up-to-date guide on mastering SEO with cutting-edge strategies tailored for 2024. The book offers practical advice on improving your website’s rankings, from keyword research and on-page optimisation to the latest trends in link building and algorithm updates.
Clarke simplifies complex SEO concepts, making it accessible for beginners while still providing advanced tactics for experienced marketers. With actionable insights and real-world examples, this guide is perfect for business owners, digital marketers, and anyone looking to enhance their online visibility and succeed in an ever-evolving digital landscape.
7. Digital Marketing Strategy: An Integrated Approach to Online Marketing
“Digital Marketing Strategy: An Integrated Approach to Online Marketing” by Simon Kingsnorth is an essential guide for marketers looking to create a cohesive and effective digital marketing strategy. The book explores a wide range of digital marketing channels, from social media and content marketing to SEO and paid advertising, offering a step-by-step approach to integrating these tools into a unified strategy.
Kingsnorth provides practical insights, case studies, and actionable techniques to help businesses drive growth, improve customer engagement, and stay ahead in a fast-paced digital world. Ideal for professionals, students, and business leaders, this book is a comprehensive resource for mastering digital marketing in today’s landscape.
8. This is Marketing: You Can’t Be Seen Until You Learn To See
“This Is Marketing: You Can’t Be Seen Until You Learn to See” by Seth Godin is a transformative guide that redefines the way we approach marketing. Godin explores the importance of understanding and addressing the needs of your audience to create meaningful connections and build trust.
This book highlights the power of storytelling, empathy, and intentionality in crafting marketing strategies that resonate with people. With its focus on creating value and leading with purpose, “This Is Marketing” offers actionable insights for entrepreneurs, marketers, and anyone looking to make a significant impact through their marketing efforts.
9. Beyond The Feed: A Social Media Success Formula
“Beyond the Feed” by Zoe Cairns is a must-read for anyone looking to achieve sustained success on social media. This book provides a comprehensive formula for social media growth that goes beyond just posting content—it covers strategies for building a meaningful brand presence, creating high-impact campaigns, and driving genuine engagement.
Packed with actionable insights and real-world examples, Zoe offers readers the tools to harness the full potential of social platforms, ensuring long-term success. Ideal for businesses, marketers, and social media managers, this guide moves beyond the basics to help you master the art of social media marketing.
10. Organic Social Media: How to Build Flourishing Online Communities
“Organic Social Media” by Jenny Li Fowler is an insightful guide for those looking to build flourishing online communities and strengthen their brand presence through social media without relying on paid advertising. The book delves into the power of organic growth, focusing on creating engaging content, fostering meaningful interactions, and developing authentic relationships with followers.
Jenny provides practical tips on leveraging different social media platforms, understanding algorithms, and nurturing a loyal audience. Whether you’re a business owner, marketer, or social media enthusiast, this book equips you with the tools and strategies needed to thrive in the fast-paced world of organic social media marketing.
How do you know which marketing book is right for you?
Ask yourself these questions:
- Will this book teach me something new?
- Does this book offer a perspective I haven’t considered before?
- Will this book help me improve my skills in my job?
- Was this book published recently, or is there a revised edition available?
- Can I apply the insights and strategies I learned from this book?
Reading marketing books should enhance the knowledge you already have or introduce you to new concepts. Suppose you’re a general marketing executive/manager/director. In that case, it’s beneficial to gain a broad understanding of various marketing areas, including digital PR, SEO, social media, content creation, marketing comm’s and strategy.
